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Fashion Marketing
The Bachelor of Arts in Fashion Marketing is a three-year, full-time on-campus program that combines fashion theory with marketing and business practices. The program covers topics such as branding, digital marketing, consumer behavior, and market research, with a focus on the fashion industry. Students will learn how to create effective marketing strategies, manage fashion brands, and understand the global fashion market.
Graduates will be well-prepared for careers in fashion marketing, brand management, retail management, and digital marketing. The University of Leeds offers a dynamic learning environment, with opportunities for internships, industry networking, and real-world fashion marketing projects, ensuring that students have the skills to succeed in the competitive fashion industry.
Key information
Key Facts
- Program Title: Fashion Marketing
- Degree Type: Bachelor of Arts
- Duration: 3 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 30 June 2026
- Location: University of Leeds, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Fashion Marketing
- Introduction to Fashion Marketing and Branding
- Principles of Marketing
- Fashion Trends and Consumer Behavior
- Fashion Business and Retail Management
- Visual Merchandising and Digital Media
Year 2 – Developing Fashion Marketing and Management Skills
- Consumer Psychology in Fashion
- Fashion Marketing Communication and Social Media
- Retail Marketing and E-Commerce
- Fashion Branding and Brand Management
- Marketing Research and Data Analysis
Year 3 – Advanced Fashion Marketing and Independent Research Project
- Strategic Fashion Marketing and International Markets
- Digital Marketing and Fashion Advertising
- Sustainability in Fashion Marketing
- Independent Research Project in Fashion Marketing
- Elective Modules in Fashion, Retail Strategy, or Brand Management
Career Opportunities
Graduates of the Bachelor of Arts in Fashion Marketing at the University of Leeds will be well-prepared for careers in fashion marketing, brand management, fashion retail, and digital marketing. With expertise in fashion trends, consumer behavior, and digital marketing strategies, graduates can pursue roles in fashion houses, retail brands, advertising agencies, e-commerce platforms, and public relations firms. Career opportunities also include positions in fashion merchandising, fashion communications, event management, and content creation. Graduates can work as fashion marketers, brand managers, social media strategists, or digital marketing specialists, helping brands to build strong identities and connect with consumers.
Why Choose This Program
The University of Leeds offers a dynamic Fashion Marketing program that combines creative fashion insight with practical marketing expertise, preparing students for a fast-paced and competitive industry. The program emphasizes real-world applications, digital media strategies, and sustainability in fashion, ensuring that students are ready to meet the challenges of modern fashion marketing. With access to industry-standard resources, expert faculty, and opportunities for internships and industry placements, students will gain hands-on experience in the global fashion market. By choosing this program, students will develop the strategic thinking, digital marketing skills, and creative expertise needed to succeed in the fashion industry.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)113 243 1751
Email: admissions@leeds.ac.uk
Address: University of Leeds, Woodhouse Lane, Leeds LS2 9JT, United Kingdom
