Fashion Marketing
The Bachelor of Science in Fashion Marketing is a three-year full-time program that combines the creativity of the fashion industry with the strategic thinking required in marketing. This program is designed for students interested in pursuing careers in fashion retail, brand management, and marketing strategies within the global fashion industry.
Students will gain a comprehensive understanding of the fashion market, consumer behavior, and marketing principles, while developing the skills needed to launch and manage fashion brands. The program includes practical training in fashion marketing, digital media, and consumer psychology, preparing graduates to work in various sectors of the fashion industry. From marketing campaigns to brand development, this program provides the tools to succeed in the fast-paced and competitive world of fashion marketing.
Key information
Key Facts
- Program Title: Bachelor of Science (BSc) in Fashion Marketing
- Degree Type: Bachelor of Science (BSc)
- Duration: 3 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 14th January 2026
- Location: University of Manchester, United Kingdom
- Field of Study: Design
- Language of Instruction: English
Program Structure
Year 1 – Introduction to Fashion Marketing and Design
- Introduction to Fashion Marketing: Principles and Practices
- Fashion Industry Overview: Trends, Brands, and Global Markets
- Fashion Design Fundamentals: Theory, Process, and Techniques
- Consumer Behavior in Fashion: Understanding the Market
- Fashion Merchandising: Product Development and Retail Strategy
- Digital Marketing and Social Media in Fashion
- Academic Writing and Research Skills
Year 2 – Intermediate Fashion Marketing and Design
- Fashion Branding and Communications
- Fashion Market Research: Consumer Insights and Trends Analysis
- Visual Merchandising and Retail Strategies
- Sustainable Fashion: Ethical Design and Marketing Practices
- Fashion Design Development: Advanced Techniques and Prototyping
- Fashion Photography and Digital Content Creation
- Elective Modules in Luxury Fashion, Fashion Technology, or Textile Design
Year 3 – Advanced Fashion Marketing and Industry Experience
- Advanced Fashion Marketing: Global Strategy and Digital Platforms
- Fashion Innovation and Emerging Markets
- Fashion Retail Management and E-Commerce Strategies
- Fashion Design for Commercial Success: From Concept to Collection
- Industry Placement or Internship in Fashion Marketing or Design
- Final Year Project: Fashion Marketing Strategy or Design Portfolio
- Entrepreneurship in Fashion: Building Your Brand
Career Opportunities
Graduates of the Fashion Marketing program are equipped with both creative and business skills, preparing them for a wide range of careers in the fashion industry. This program is ideal for students who want to blend design thinking with marketing strategies to shape the future of fashion. Potential career paths include roles as fashion marketers, brand managers, retail buyers, fashion stylists, digital content creators, visual merchandisers, or marketing managers for fashion brands and retailers. Graduates may also work in fashion PR, digital marketing, e-commerce, or launch their own fashion businesses. The program’s focus on industry experience through placements and internships also gives graduates a competitive edge in the global fashion market.
Why Choose This Program
The Fashion Marketing program at University of Manchester offers a dynamic and multidisciplinary approach to fashion, blending the creative aspects of design with the strategic focus of marketing. This program is ideal for students who want to shape the fashion industry through innovation, creativity, and business savvy. The curriculum combines practical skills in design with theoretical knowledge of marketing, fashion business, and consumer behavior, providing students with a strong foundation to succeed in the fast-paced fashion world. With access to industry professionals, live projects, and internships, students gain valuable hands-on experience that is highly regarded by employers in the global fashion industry. Whether you aspire to work in a luxury brand, fashion e-commerce, or design your own collection, this program equips you with the expertise and confidence to succeed.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)161 275 5252
Email: admissions@manchester.ac.uk
Address: University of Manchester, Oxford Road, Manchester M13 9PL, United Kingdom
