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Fashion Marketing with Management
The Bachelor of Arts in Fashion Marketing with Management at the University of Southampton provides students with a blend of creative and strategic marketing skills, specifically tailored for the fashion industry. This three-year, full-time program covers topics such as brand management, fashion marketing strategies, consumer behavior, and retail management.
On-campus learning includes case studies, marketing campaigns, and practical projects that mirror real-world challenges in the fashion industry. Graduates are prepared for careers in fashion marketing, brand management, retail consulting, and fashion event planning, where they can contribute to the growth and success of fashion brands.
Key information
Key Facts
- Program Title: Fashion Marketing with Management
- Degree Type: Bachelor of Arts
- Duration: 3 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 30 June 2026
- Location: University of Southampton, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Fashion Marketing and Management
- Introduction to Fashion Industry and Marketing
- Principles of Management
- Consumer Behaviour and Market Research
- Digital Marketing Fundamentals
- Academic Skills and Professional Development
Year 2 – Intermediate Fashion Marketing and Business Studies
- Brand Management and Fashion Communication
- Retail and Visual Merchandising
- Marketing Analytics and Strategy
- Project Management in Fashion
- Elective Module in Business or Marketing
Year 3 – Advanced Fashion Marketing and Independent Project
- Strategic Marketing in the Fashion Sector
- Global Fashion Trends and Sustainability
- Independent Research Project / Dissertation
- Entrepreneurship and Innovation in Fashion
- Advanced Digital Marketing Applications
Career Opportunities
Graduates of this programme develop strong marketing, management, and analytical skills, preparing them for careers in fashion marketing, brand management, retail management, digital marketing, and fashion consultancy. Career paths include fashion brand manager, marketing executive, retail strategist, social media manager, and fashion entrepreneur. The programme also provides a foundation for postgraduate study in marketing, business, or fashion management, enabling graduates to pursue specialist or leadership roles. Employers value graduates who can combine creative insight with strategic thinking, analyze consumer trends, and develop effective marketing campaigns for dynamic and competitive industries.
Why Choose This Program
This programme provides a specialized blend of fashion, marketing, and management skills, equipping students to excel in the fast-paced fashion industry. Students engage with brand strategy, consumer research, and marketing analytics, while opportunities for practical projects and industry engagement enhance professional readiness. The curriculum emphasizes innovation, strategic thinking, and practical application of marketing principles, preparing graduates for diverse roles in global fashion, retail, and brand management. It is ideal for students passionate about fashion, business strategy, and creative marketing, providing the knowledge and skills to build successful careers in one of the most competitive and dynamic sectors.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)23 8059 5000
Email: admissions@soton.ac.uk
Address: University of Southampton, Highfield, Southampton, SO17 1BJ, United Kingdom
