Film and Media Management
The Bachelor of Business Administration in Film and Media Management is a four-year interdisciplinary program that equips students with the knowledge and skills required to manage, produce, and lead in the dynamic film and media industries. Students explore media production, entertainment management, marketing, financial planning, and business strategy, developing analytical, organizational, and leadership abilities essential for creative enterprises. The program emphasizes both business acumen and industry-specific expertise, preparing graduates to understand the operational, financial, and strategic challenges of media organizations and to contribute effectively to the creative economy.
Throughout the program, students engage in case studies, project-based learning, internships, and collaborative workshops that integrate theoretical knowledge with real-world media practices. Coursework emphasizes strategic planning, production management, audience engagement, and digital media analytics, enabling students to navigate the evolving landscape of film, television, and digital content. By combining rigorous business training with hands-on media experience, graduates are prepared to manage creative projects, develop strategic initiatives, and lead teams in professional media environments.
Key information
Key Facts
- Program Title: Film and Media Management
- Degree Type: Bachelor of Business Administration
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 January 2026
- Location: Emory University, United States
- Field of Study: Film Studies
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Film, Media, and Business
• Introduction to Film and Media Studies
• Principles of Management
• Financial and Managerial Accounting
• Academic Writing and Research
Year 2 – Core Business and Media Disciplines
• Marketing and Audience Analysis
• Organizational Behavior and Leadership
• Media Economics and Business Analytics
• Research Methods in Media and Business
Year 3 – Advanced Media Management
• Film and Television Production Management
• Digital Media Strategy
• Entertainment Law and Policy
• Elective: International Media / Media Entrepreneurship
Year 4 – Integration and Capstone
• Senior Seminar in Film and Media Management
• Applied Media Project or Internship
• Strategic Planning and Financial Management for Media
• Capstone Presentation and Professional Portfolio
Career Opportunities
Graduates of Film and Media Management are prepared for careers in film and television production, media management, content development, distribution, marketing, arts administration, and digital media consulting. They may also pursue graduate studies in media management, film studies, business administration, or digital communications, enhancing academic and professional opportunities. Employers value graduates’ strategic thinking, leadership, analytical skills, and understanding of creative industries, enabling them to manage projects, analyze markets, and drive innovation. Alumni are equipped to lead media organizations, develop creative content strategies, and contribute meaningfully to the entertainment and media sectors.
Why Choose This Program
This program is ideal for students passionate about combining business expertise with creative media production, offering a rigorous curriculum that integrates management principles with industry-specific knowledge. Emory University provides access to experienced faculty, industry partnerships, internship opportunities, and hands-on projects, preparing students to apply business and strategic skills in media environments. The program emphasizes critical thinking, leadership, and practical application, ensuring graduates develop the professional and analytical capabilities required for success in film, television, and digital media industries. Students leave the program with business acumen, media expertise, and practical experience, ready to pursue careers or advanced studies in the global creative economy.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 404 727 6123
Email: contentedit@emory.edu
Address: University of Emory, 201 Dowman Drive, Atlanta, GA 30322, United States
