General Business
The General Business program at the University of Miami offers students a comprehensive education in the foundational areas of business, preparing them to navigate diverse career paths across industries. This flexible program is designed for individuals who want to build a broad understanding of business operations, including management, marketing, finance, and entrepreneurship. Students learn to assess real-world business challenges, apply quantitative and analytical skills, and make informed strategic decisions that contribute to organizational success.
Through case studies, simulations, and interactive coursework, students develop the ability to synthesize knowledge across multiple business disciplines. The program encourages adaptability and innovation, equipping graduates to handle the dynamic nature of the modern business world. With guidance from experienced faculty and exposure to cutting-edge business practices, students graduate ready to take on roles in corporate, nonprofit, or startup environments. The University of Miami’s emphasis on leadership, ethics, and global perspective ensures that students emerge as thoughtful and capable contributors to any business setting.
Key information
Key Facts
- Program Title: General Business
- Degree Type: Bachelor of Business Administration
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Miami, United States
- Field of Study: Business Administration
- Language of Instruction: English
Program Structure
Year 1 – Business Foundations and Core Skills
• Introduction to Business
• Principles of Microeconomics
• Business Statistics
• Fundamentals of Accounting
Year 2 – Functional Business Areas
• Principles of Marketing
• Financial Management
• Organizational Behavior
• Business Law and Ethics
Year 3 – Strategic and Operational Perspectives
• Operations and Supply Chain Management
• Strategic Management
• Global Business Environment
• Business Communication
Year 4 – Integration and Application
• Entrepreneurship and Innovation
• Leadership in Organizations
• Business Analytics
• Capstone Project in Business Strategy
Career Opportunities
Graduates of the General Business program are well-positioned for a wide variety of roles across industries that value versatile business knowledge and cross-functional thinking. Common career paths include business analyst, account manager, operations coordinator, and marketing associate, with opportunities in sectors such as retail, finance, logistics, consulting, and government. The broad nature of the curriculum also benefits those interested in starting their own businesses or pursuing graduate education in business administration, law, or public policy. In today’s ever-changing economic landscape, professionals with a generalist background in business bring agility, critical thinking, and interdisciplinary insight that are crucial for long-term success and career growth.
Why Choose This Program
The General Business program at the University of Miami stands out for its flexibility, real-world orientation, and strong academic foundation. Students have the freedom to explore multiple business domains while developing a personalized skill set aligned with their career goals. The university’s location offers access to a vibrant business community, where students can participate in internships, professional networking, and entrepreneurial ventures. With a curriculum that combines business fundamentals with practical application, the program is ideal for those who seek a broad yet impactful education that opens doors to countless opportunities in the global economy.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 305 284 2000
Email: admissions@miami.edu
Address: University of Miami, 1320 S Dixie Hwy, Coral Gables, FL 33146, United States
