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General Management
The Master of Business Administration in General Management at the University of Wisconsin is a two year full time program designed to provide students with comprehensive knowledge and practical skills in leadership, strategic decision making, and organizational management. The curriculum integrates core business concepts with applied management practices, emphasizing strategic planning, leadership development, financial analysis, and business research methodology. Students develop competencies to lead teams, analyze business challenges, and implement effective organizational strategies. Through coursework, case studies, and project based assignments, learners gain both analytical expertise and hands on experience necessary for careers in management, consulting, and executive leadership.
The program also emphasizes professional development and applied research, offering students opportunities to engage in internships, consulting projects, and collaborative initiatives under faculty mentorship. Learners acquire experience in decision making, organizational analysis, project management, and business communication while enhancing skills in critical thinking, teamwork, and ethical leadership. Access to industry networks, business simulation tools, and mentorship ensures students develop both theoretical understanding and practical proficiency. By the end of the program, graduates are prepared for careers in general management, consulting, executive leadership, or further academic study in business administration.
Key information
Key Facts
- Program Title: General Management
- Degree Type: Master of Business Administration
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 10 July 2026
- Location: University of Wisconsin, United States
- Field of Study: Management Studies
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in General Management
• Principles of Management and Leadership
• Business Analytics and Decision Making
• Financial Accounting and Analysis
• Research Methods in Business
Semester 2 – Applied Management Practices
• Strategic Planning and Organizational Design
• Marketing and Operations Management
• Project Management and Business Innovation
• Applied Management Project
Semester 3 – Advanced Management and Leadership
• Leadership Development and Change Management
• Corporate Strategy and Governance
• Elective Modules in Management Specializations
• Case Studies in Organizational Management
Semester 4 – Capstone and Professional Development
• Consulting Project or Internship
• Strategic Business Simulation
• Professional Ethics and Leadership
• Capstone Project and Portfolio Development
Career Opportunities
Graduates of this program are prepared for professional roles in general management, business consulting, executive leadership, and organizational strategy. Many work as general managers, management consultants, project leaders, business analysts, or executive strategists, applying expertise in leadership, decision making, and organizational analysis. The program equips students to implement effective business strategies, lead teams efficiently, and drive organizational performance. Graduates also gain preparation for leadership roles, interdisciplinary collaboration, and advanced research or executive studies in business, ensuring they can address complex management challenges in diverse industries.
Why Choose This Program
This program offers a comprehensive and applied approach to general management, enabling students to develop advanced leadership skills and strategic decision making expertise within a two year curriculum. The coursework emphasizes organizational strategy, applied management, and professional development, preparing learners to lead teams and implement effective solutions. With consulting projects, internships, and faculty mentorship, students gain both practical experience and theoretical understanding. The program’s focus on applied research, leadership development, and strategic innovation ensures graduates are well positioned to excel in general management, consulting, executive leadership, or pursue further academic study in business administration.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
