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Global Advertising and Branding
The Master of Arts in Global Advertising and Branding at the University of Southampton is designed for students interested in the global advertising and branding industry. This one-year, full-time program covers the strategic, creative, and analytical aspects of advertising and branding across diverse global markets. Students explore topics such as digital marketing, consumer behavior, and brand management.
On-campus learning includes practical projects, industry partnerships, and access to marketing experts, preparing students for careers in global advertising agencies, marketing consultancy, and brand management. Graduates are equipped to develop innovative marketing strategies that resonate with international audiences.
Key information
Key Facts
- Program Title: Global Advertising and Branding
- Degree Type: Master of Arts
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 29 May 2026
- Location: University of Southampton, United Kingdom
- Field of Study: Design
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Global Advertising and Branding
- Introduction to Advertising and Branding Strategies
- Consumer Behavior and Market Segmentation
- Digital Advertising and Social Media Marketing
- Creative Advertising Campaigns and Design
Semester 2 – Advanced Global Advertising and Branding Applications
- International Branding and Global Market Trends
- Integrated Marketing Communications (IMC)
- Brand Management and Strategic Brand Development
- Research Project / Applied Advertising and Branding
Career Opportunities
Graduates of this program can pursue careers in advertising, marketing, brand management, and digital communication. Common roles include brand strategist, advertising manager, digital marketing specialist, and creative director. Graduates can work in global advertising agencies, multinational corporations, digital marketing firms, or branding consultancies, helping to create and manage brands on a global scale. There are also opportunities in market research, content creation, and social media strategy, where graduates can help shape brand identities and marketing strategies in diverse international markets.
Why Choose This Program
This program offers a comprehensive understanding of global advertising, brand management, and digital marketing, combining creative practice with strategic marketing theory. Students will develop expertise in creating compelling advertising campaigns, building strong brand identities, and understanding consumer behavior across global markets. With a focus on innovative marketing strategies and real-world applications, students will gain hands-on experience working on global branding projects. The University’s strong industry connections provide valuable networking opportunities, ensuring graduates are well-prepared to lead in the dynamic world of advertising and branding.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)23 8059 5000
Email: admissions@soton.ac.uk
Address: University of Southampton, Highfield, Southampton, SO17 1BJ, United Kingdom
