Global Markets, Local Creativities
The Master of Arts in Global Markets, Local Creativities is a two-year, full-time on-campus program that explores the intersection of global marketing strategies and local creative practices. The program covers topics such as cultural branding, international marketing, consumer behavior, and the role of creativity in global markets, preparing students to develop innovative marketing strategies that resonate across diverse cultural contexts.
Graduates will be well-prepared for careers in global marketing, branding strategy, consumer research, and international business development. Erasmus University Rotterdam offers access to expert faculty, real-world case studies, and global industry connections, ensuring students are equipped to drive creativity and innovation in global markets.
Key Facts
Key Facts
- Program Title: Global Markets, Local Creativities
- Degree Type: Master of Arts
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 16 August 2026
- Location: Erasmus University Rotterdam, Netherlands
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Global Markets and Creativity
- Introduction to Global Markets
- Marketing and Consumer Behavior
- Creative Industries and Cultural Products
Semester 2 – Advanced Global Markets and Local Creativities
- Global Marketing Strategies
- Local Creativity and Global Innovation
- Cross-Cultural Marketing
Semester 3 – Specialization in Global Markets
- International Market Research
- Social Media and Digital Marketing
- Elective Modules in Creative Industries or Innovation
Semester 4 – Master’s Thesis & Research Project
- Independent Research / Thesis
- Data Analysis in Marketing and Creativity
- Final Presentation & Research Portfolio Development
Career Opportunities
Graduates of the Global Markets, Local Creativities Master’s program can work in global marketing, cultural entrepreneurship, and creative industries management. With expertise in global market trends and local creativity, graduates are prepared for roles as marketing strategists, cultural entrepreneurs, or creative project managers. This program offers opportunities in multinational companies, creative agencies, and cultural organizations.
Why Choose This Program
The Global Markets, Local Creativities Master’s program combines global business strategies with local creative practices. Students gain a deep understanding of cultural industries, marketing strategies, and the role of creativity in business. The program’s focus on both global and local perspectives ensures that graduates are ready to navigate the complexities of international markets and creative sectors. Graduates are prepared to lead in global marketing campaigns and cultural entrepreneurship.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 (0)10 408 1111
Email: info@eur.nl
Address: Erasmus University Rotterdam, Burgemeester Oudlaan 50, 3062 PA Rotterdam, Netherlands
