

The Master’s Programme in Innovation and Service Development at Karlstad University is a two-year, full-time on-campus program designed to explore how organizations create value through innovation and service-oriented thinking. The program focuses on the development, management, and implementation of new services in both private and public sectors. Students engage with topics such as design thinking, business development, customer experience, and digital innovation, combining theoretical perspectives with practical, project-based learning.
Graduates are well-prepared for innovation management, service design, and roles in entrepreneurship or business development across diverse industries. Karlstad University provides a collaborative learning environment, strong industry connections, and opportunities for applied projects, enabling students to develop the skills needed to drive innovation and create sustainable value in modern organizations.
Semester 1 – Foundations of Innovation and Service Development
• Introduction to Innovation Management and Business Design
• Service Development and Design Thinking
• Customer Experience and User-Centered Design
• Research Methods in Innovation and Service Development
Semester 2 – Advanced Innovation and Service Development
• Managing Innovation in Services and Products
• Technology-Driven Service Design and Innovation
• Business Models and Strategic Innovation
• Elective Modules in Service Development
Semester 3 – Specialized Innovation and Service Development
• Service Design for Sustainability and Social Change
• Business Process Innovation and Management
• Service System Development and Integration
• Fieldwork/Research Project in Service Development
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Innovation and Service Development
• Final Presentation & Research Evaluation
Graduates of the Innovation and Service Development program are well-prepared for careers in service design, innovation management, and business development. They can work as service designers, innovation managers, product developers, and customer experience specialists. The growing emphasis on customer-centric service delivery and innovation in business ensures strong career prospects for graduates. Graduates often work in consulting firms, tech companies, and service industries, creating innovative solutions to enhance customer experiences.
The Innovation and Service Development program provides students with the skills to design, develop, and implement innovative services that meet customer needs. Students gain expertise in service design, customer experience management, and innovation strategies, preparing them for roles in service-focused industries. The program’s focus on real-world applications ensures that graduates are ready to drive service innovation and improve business operations.
For further information, please contact the admissions office at:
Phone: +46 54 700 10 00
Email: info@kau.se
Address: Karlstad University, Universitetsgatan 2, 651 88 Karlstad, Sweden