Intercultural Business Communication and Marketing
The Intercultural Business Communication and Marketing Master’s program at the University of Surrey is designed to prepare students for careers in global business environments by combining communication, marketing, and cultural insights. This one-year, full-time course covers essential topics such as international marketing strategies, cross-cultural communication, and branding, enabling students to effectively engage with diverse markets and audiences.
Graduates will develop the skills needed to navigate the complexities of global business communications, build brand strategies, and manage marketing campaigns in a multicultural world. This program is ideal for individuals seeking to work in international business, marketing, or communication roles.
Key information
Key Facts
- Program Title: Master of Arts in Intercultural Business Communication and Marketing
- Degree Type: Master of Arts
- Duration: 1 Year
- Mode of Study: Full-time, On-campus
- Application Deadline: 15th July 2026
- Location: University of Surrey, United Kingdom
- Field of Study: Business Administration
- Language of Instruction: English
Program Structure
The Intercultural Business Communication and Marketing program integrates key elements of international marketing, intercultural communication, and business strategy. Students will explore topics such as global branding, marketing in diverse cultural settings, and the role of digital communication in business. The program combines theory with practical skills through case studies, group projects, and real-world marketing challenges.
Career Opportunities
Graduates of the Intercultural Business Communication and Marketing program will be well-prepared for roles in international marketing, cross-cultural communication, and global business management. Career opportunities include marketing manager, brand strategist, international communications consultant, and digital marketing specialist, with prospects across multinational corporations, consulting firms, and global marketing agencies.
Why Choose This Program
The Intercultural Business Communication and Marketing program at the University of Surrey offers a comprehensive and forward-thinking approach to business communication and marketing. With a strong emphasis on cultural awareness, digital marketing, and global strategies, students will be equipped to excel in an increasingly interconnected and diverse business world.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)1483 300800
Email: contentedite@surrey.ac.uk
Address: University of Surrey, Guildford, Surrey GU2 7XH, United Kingdom
