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International Business and Marketing
The Bachelor of Science in International Business and Marketing is a three-year, full-time on-campus program that combines international business theory with practical marketing strategies. The program covers topics such as global business environments, consumer behavior, digital marketing, and strategic marketing. Students will learn how to navigate the complexities of international markets, develop marketing campaigns, and engage with global business practices.
Graduates will be well-prepared for careers in international business, marketing management, and global consultancy. The University of Leeds offers strong industry links, real-world projects, and opportunities for internships, ensuring students are equipped with the skills needed to succeed in the competitive world of international business and marketing.
Key information
Key Facts
- Program Title: International Business and Marketing
- Degree Type: Bachelor of Science
- Duration: 3 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 14 January 2026
- Location: University of Leeds, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations of International Business and Marketing
- Introduction to International Business and Global Markets
- Principles of Marketing and Consumer Behavior
- Introduction to Business Economics and Finance
- Marketing Communication and Branding
- Business Law and Ethics
- Research Methods for Business and Marketing
Year 2 – Intermediate International Business and Marketing
- International Marketing Strategies and Global Branding
- Digital Marketing and Social Media
- Consumer Behavior and Market Segmentation
- International Trade and Economic Policy
- Strategic Marketing and Competitive Advantage
- Marketing Analytics and Data Interpretation
Year 3 – Advanced International Business and Marketing
- Global Marketing Management and Market Entry Strategies
- Marketing Research and Campaign Planning
- Corporate Social Responsibility and Ethical Marketing
- International Business Negotiation and Cross-Cultural Marketing
- Independent Research Project or Dissertation in International Business and Marketing
- Professional Development and Careers in Marketing
Career Opportunities
Graduates of the International Business and Marketing Bachelor of Science program are well-prepared for careers in international marketing, brand management, market research, and digital marketing. They can pursue roles as marketing managers, brand consultants, digital marketing specialists, market researchers, advertising managers, and business development executives in multinational corporations, marketing agencies, consumer goods companies, and international organizations. The program also prepares students for graduate studies in marketing, business administration, or international relations.
Why Choose This Program
This three-year, full-time Bachelor of Science program offers a comprehensive education in international business and marketing, focusing on global marketing strategies, consumer behavior, and digital marketing. The curriculum blends theoretical knowledge with practical skills, preparing students for dynamic roles in the global marketing industry. Students will gain expertise in international market entry, branding, digital campaigns, and strategic marketing, ensuring they are ready to work in international business environments. This program is ideal for those interested in pursuing careers in marketing, branding, or business development in a global context.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)113 243 1751
Email: admissions@leeds.ac.uk
Address: University of Leeds, Woodhouse Lane, Leeds LS2 9JT, United Kingdom
