International Business and Marketing
The Master of Science in International Business and Marketing at the University of Derby is a one-year, full-time on-campus program that prepares students to navigate the complexities of global business and marketing. The program covers key areas of international business, marketing strategy, global branding, and consumer behavior, providing students with the tools to manage businesses in a globalized world.
Students will gain practical knowledge in developing international marketing strategies and understanding global market trends. The program also emphasizes the cultural aspects of international business, equipping students to manage marketing campaigns across different regions and cultures. Graduates will be ready for careers in international marketing, global business management, or consultancy, with the expertise needed to succeed in global markets.
Key information
Key Facts
Program Title: Master of Science in International Business and Marketing
Degree Type: Master of Science (MSc)
Duration: 1 year
Mode of Study: Full-time, On Campus
Language of Instruction: English
Application Deadline: 20th July 2026
Location: University of Derby, United Kingdom
Program Structure
Semester 1 – Global Business Environment and Marketing Foundations
• International Business Strategy and Operations
• Global Marketing Principles
• Cross-Cultural Management and Communication
• Research Methods in International Business
Semester 2 – Advanced Marketing and Global Strategy
• Digital Marketing and Brand Management
• International Market Entry and Expansion Strategies
• Consumer Behavior and Market Analytics
• Master’s Dissertation / Applied Marketing Project
Career Opportunities
Graduates of this program can pursue roles in international marketing, business development, and global brand management across various industries. They often find opportunities as marketing strategists, export managers, or international consultants working for multinational corporations or marketing agencies. The program also prepares students for careers in market research, product development, and global sales, providing a strong foundation for those aiming to build or expand businesses internationally. With its focus on global market insights, this degree helps professionals adapt to the rapidly changing global economy.
Why Choose This Program
This program combines the dynamics of international business and modern marketing, providing students with the tools to navigate global markets confidently. Its focus on strategic thinking, cultural intelligence, and digital marketing trends ensures graduates can thrive in competitive international environments. By emphasizing real-world projects, case studies, and practical applications, the program encourages students to develop critical marketing skills and make informed, strategic decisions that drive business growth worldwide.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)1332 591651
Email: admissions@derby.ac.uk
Address: University of Derby, Kedleston Road, Derby DE22 1GB, United Kingdom
