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International Business
The Bachelor of Business Administration in International Business at the University of Wisconsin provides students with a comprehensive understanding of global business practices and prepares them to navigate the complexities of international markets. This four-year, full-time program offers a strong foundation in business management, finance, and marketing, while emphasizing the strategic, economic, and cultural aspects of conducting business across borders. Students will explore topics such as international trade, global supply chains, cross-cultural communication, and foreign market entry strategies, gaining the skills needed to operate successfully in a globalized economy.
The program combines classroom instruction with real-world experiences, including case studies, internships, and opportunities for studying abroad. Students will learn how to manage multinational teams, negotiate in international contexts, and develop strategies for global business expansion. The curriculum also includes courses on international economics, global risk management, and international business law, offering a comprehensive understanding of the issues and opportunities businesses face when operating in diverse regions. Graduates will be well-equipped for careers in global marketing, international finance, international trade, or for further study in international business, global management, or economics.
Key information
Key Facts
- Program Title: International Business
- Degree Type: Bachelor of Business Administration
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2026
- Location: University of Wisconsin, United States
- Field of Study: International Business
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Business and International Concepts
- Introduction to International Business and Global Markets
- Principles of Management and Organizational Behavior
- Introduction to Marketing and Consumer Behavior
- Principles of Economics: Micro and Macroeconomics
- Business Communication and Professional Writing
Year 2 – Intermediate International Business and Global Economics
- International Trade and Economic Policy
- International Finance and Currency Markets
- Principles of International Marketing and Global Branding
- Cross-Cultural Management and Global Teams
- International Business Law and Regulations
Year 3 – Advanced International Business Strategies
- Global Supply Chains and Logistics Management
- International Strategic Management and Global Competitiveness
- Comparative International Business Systems
- International Business Negotiation and Conflict Resolution
- Business Ethics and Corporate Social Responsibility in Global Contexts
Year 4 – Capstone Project, Internship, and Career Development
- Capstone Project in International Business: Global Market Entry Strategy
- Internship in International Business, Trade, or Global Consulting
- Advanced Seminar in International Business Strategy and Global Leadership
- Professional Development: Networking and Career Planning
- Graduate School Preparation in International Business or Global Management
Career Opportunities
Graduates of the Bachelor of Business Administration in International Business from the University of Wisconsin are prepared for a wide range of career opportunities in the global business landscape. Many graduates work in international trade, managing the flow of goods and services between countries, or in global marketing, developing strategies to promote products and services in international markets. Others work in international finance, handling foreign exchange, investment banking, or managing global financial risks. Many graduates also pursue careers in multinational corporations, where they manage global operations, lead international teams, and develop strategies for market expansion. The program also prepares graduates for roles in consulting, helping companies navigate the complexities of international markets, or in international diplomacy and trade policy. Some students choose to pursue further education in international business, global management, or economics to deepen their expertise in global business strategy.
Why Choose This Program
The Bachelor of Business Administration in International Business at the University of Wisconsin offers a unique opportunity to study the complex world of global business in an increasingly interconnected world. The program provides students with a solid understanding of key business concepts while focusing on the cultural, economic, and strategic challenges faced by businesses operating across borders. With a combination of academic coursework, internships, and study abroad opportunities, students gain the skills and experience necessary to succeed in an international career. Whether you are interested in international trade, global finance, marketing, or cross-cultural management, the University of Wisconsin’s International Business program equips students with the knowledge and global perspective required to thrive in today’s competitive and rapidly changing business environment.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
