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International Business - Strategic Marketing
The Master of Science in International Business with a specialization in Strategic Marketing at Maastricht University is a one-year, full-time on-campus program that focuses on advanced marketing strategies in a global business environment. The curriculum covers consumer behavior, brand management, market analysis, and strategic decision-making to help organizations build competitive advantage in international markets.
Graduates will be well-prepared for careers in marketing management, brand consultancy, market research, and strategic planning roles within multinational companies. The program emphasizes strategic market analysis, enabling students to develop data-driven marketing strategies and create effective solutions for complex global business challenges.
Key Facts
Key Facts
- Program Title: International Business - Strategic Marketing
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 May 2026
- Location: Maastricht University, Netherlands
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Strategic Marketing
- Introduction to Marketing and Brand Management
- Marketing Strategies and Consumer Behavior
- Research Methods in Marketing
Semester 2 – Advanced Strategic Marketing
- Digital Marketing and Marketing Analytics
- Global Marketing and Strategic Market Positioning
- Seminar: Innovation and Trends in Marketing
Career Opportunities
Graduates of the International Business - Strategic Marketing Master’s program are highly sought after in marketing, brand management, and business development. With expertise in international marketing strategies, consumer behavior, and market analysis, graduates can pursue roles as marketing managers, brand strategists, digital marketing specialists, or international business consultants. The global nature of business ensures a wide range of career opportunities in multinational companies and marketing agencies.
Why Choose This Program
International Business - Strategic Marketing program provides an in-depth study of global marketing strategies, consumer behavior, and brand management. Students will gain expertise in creating marketing campaigns for international markets, preparing them for leadership roles in global marketing and business strategy. The program emphasizes both theory and practical applications, ensuring graduates are equipped to navigate the complexities of marketing in the global business environment.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 (0)43 388 2222
Email: info@maastrichtuniversity.nl
Address: Maastricht University, Minderbroedersberg 4-6, 6211 LK Maastricht, Netherlands
