International Foundation in Humanities and Social Sciences - Fashion Marketing
The International Foundation in Humanities and Social Sciences - Fashion Marketing is a nine-month full-time preparatory program designed for students who are passionate about the fashion industry and wish to pursue a career in fashion marketing. This program offers a comprehensive introduction to the key aspects of marketing within the fashion sector, blending creative thinking with business strategy. Students will explore topics such as branding, consumer behavior, digital marketing, and retail management, providing them with the necessary skills to thrive in a dynamic, fast-paced industry.
Throughout the program, students will also develop a deep understanding of the fashion world, from design and production to marketing and retail. The course includes both theoretical study and practical applications, allowing students to work on projects and case studies that simulate real-world marketing challenges. This foundation year will prepare students for undergraduate study in fashion marketing, fashion management, or business, giving them the knowledge and confidence to succeed in the competitive fashion industry.
Key information
Key Facts
Program Title: International Foundation in Humanities and Social Sciences - Fashion Marketing
Degree Type: Pre-Bachelor
Duration: 9 Months
Mode of Study: Full-time, On Campus
Application Deadline: 14th January 2026
Location: University of Manchester, United Kingdom
Field of Study: Sociology
Language of Instruction: English
Program Structure
Semester 1 – Introduction to Fashion Marketing and Sociology
- Fundamentals of Fashion Marketing
- Introduction to Sociology and Social Theories
- Fashion and Consumer Behavior
- Marketing Principles and Strategies
- Academic English and Study Skills
Semester 2 – Advanced Fashion Marketing and Social Sciences
- Branding and Digital Marketing in Fashion
- Fashion Trends and Forecasting
- Sociology of Consumption and Fashion
- Research Methods in Social Sciences
- Professional Development and Career Skills
Career Opportunities
Graduates of the International Foundation in Humanities and Social Sciences - Fashion Marketing program can pursue careers in the fashion industry, particularly in fashion marketing, branding, and consumer behavior analysis. The program also provides a strong foundation for roles in public relations, digital marketing, and fashion retail management. Students are well-prepared to continue their studies in related fields such as fashion business management, marketing, or social sciences at the undergraduate level, with potential for roles in event planning and advertising.
Why Choose This Program
The International Foundation in Humanities and Social Sciences - Fashion Marketing program offers an excellent pathway for students looking to enter the dynamic fashion industry. It combines theoretical insights into sociology and consumer behavior with practical skills in fashion marketing and branding. The program is designed to provide students with a solid academic foundation, preparing them for further studies or entry-level roles in the fashion and marketing sectors. Global perspectives on fashion and social sciences, along with career-focused skills, make this an ideal program for those aiming to build a successful career in the fashion industry.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)161 275 5252
Email: admissions@manchester.ac.uk
Address: University of Manchester, Oxford Road, Manchester M13 9PL, United Kingdom
