International Foundation in Humanities and Social Sciences - Management (Marketing)
The International Foundation in Humanities and Social Sciences – Management (Marketing) at the University of Manchester is a nine-month, full-time on-campus program designed to provide students with a strong foundation in marketing and business management. The program covers key topics such as consumer behavior, market research, branding, and digital marketing, while also focusing on the strategic role of marketing in business success. Students will gain the skills needed to understand and influence consumer behavior, and how to develop and implement marketing strategies for different industries.
Graduates of this foundation program will be well-prepared to pursue undergraduate studies in marketing or business management, with a focus on applying marketing principles in the real world. The combination of academic study and practical experience ensures that students are ready to enter the dynamic field of marketing and business strategy.
Key information
Key Facts
Program Title: International Foundation in Humanities and Social Sciences - Management (Marketing)
Degree Type: Pre-Bachelor
Duration: 9 months
Mode of Study: Full-time, On Campus
Application Deadline: 14th January 2026
Location: University of Manchester, United Kingdom
Field of Study: Sociology
Language of Instruction: English
Program Structure
Semester 1 – Introduction to Business and Marketing
- Introduction to Business and Management Principles
- Basics of Marketing and Consumer Behavior
- Principles of Sociology and Social Theory
- Introduction to Economics and Business Environment
- Research Methods in Social Sciences
- Academic Writing and Communication Skills
Semester 2 – Advanced Marketing and Business Practices
- Strategic Marketing and Brand Management
- Digital Marketing and Social Media Strategy
- Marketing Research and Data Analysis
- Business Ethics and Corporate Responsibility
- Organizational Behavior and Communication
- Industry Placement Preparation and Professional Development
Career Opportunities
Graduates of the International Foundation in Humanities and Social Sciences - Management (Marketing) program are well-prepared to progress to undergraduate studies in business, marketing, and management fields. The program provides foundational knowledge in both business and sociology, making it an ideal starting point for careers in marketing, advertising, public relations, and brand management. Students who complete this program can pursue a variety of career paths in marketing departments of global corporations, start-ups, advertising agencies, and market research firms. The program's focus on digital marketing and consumer behavior provides graduates with skills highly relevant to modern marketing practices. Additionally, the foundation year sets students up for further study in business and marketing, with strong links to industry offering valuable insights into real-world marketing strategies.
Why Choose This Program
The International Foundation in Humanities and Social Sciences - Management (Marketing) program at University of Manchester offers a perfect starting point for students looking to pursue a career in marketing and business management. With a strong focus on both marketing theory and practical business skills, this program ensures that students are equipped to tackle the dynamic challenges of the marketing industry. The curriculum combines an understanding of consumer behavior, digital marketing, and strategic management with a focus on real-world applications, providing students with the tools to succeed in a globalized economy. The program also offers opportunities for professional development through industry placements, making it a comprehensive pathway to a successful marketing career.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)161 275 5252
Email: admissions@manchester.ac.uk
Address: University of Manchester, Oxford Road, Manchester M13 9PL, United Kingdom
