International Management
The Bachelor of Arts in International Management is a full-time, international undergraduate program offered by the Technical University of Applied Sciences Würzburg-Schweinfurt. Designed for students aiming to develop expertise in global business, entrepreneurship, and management, this program combines theoretical knowledge with practical applications. Students gain insights into human resources, marketing and sales management, finance, and accounting, preparing them for management roles in international organizations. The program is structured across seven semesters and admits students exclusively in the winter semester.
Located in Würzburg, the program emphasizes both academic excellence and practical experience. With a strong focus on small and medium-sized enterprises, entrepreneurial skills, and international business practices, students not only develop managerial and strategic competencies but also gain intercultural and professional skills essential for a successful career in global markets. The course reflects Germany’s reputation for combining high-quality education with real-world relevance, making it an ideal choice for students pursuing careers in international management.
Key information
Key Facts
- Degree: Bachelor of Arts (B.A.)
- Standard period of study: 7 semesters
- Location: Würzburg
- Study Type: Undergraduate (full-time, international)
- Admission semester: Winter semester only
- Area of study: Economic Sciences, Economics, International Management
- Admission modus: Local admission restriction
- Main language: English
Program Structure
Semester 1 – Foundations of International Management
- Introduction to Economics and Business Administration
- Principles of Management and Organisation
- Fundamentals of Accounting & Finance
- Applied Case Studies
Semester 2 – Marketing, Sales, and Human Resources
- Marketing Principles and Sales Management
- Human Resources Management & Leadership
- Entrepreneurship and SME Management
- Collaborative Project I (practical business case)
Semester 3 – Finance, Strategy, and International Business
- Corporate Finance and Controlling
- Strategic Management and International Business
- Cross-cultural Communication and Management
- Applied Business Project
Semester 4 – Specialization & Applied Project
- Regional or Functional Specialization Module
- Innovation Management and Digital Transformation
- Collaborative Project II (industry-partnered)
- Research Methods and Business Analysis
Semester 5 – International Management Practice
- Internship or Practical Project
- International Business Simulation
- Electives in Regional Focus (Europe, Asia, Latin America)
Semester 6 – Advanced Strategy & Management
- Advanced Leadership & Decision Making
- International Project Management
- Business Analytics and Digital Tools
Semester 7 – Bachelor Thesis & Final Presentation
- Independent Research or Applied Thesis
- Final Project Presentation & Portfolio Development
- Career Preparation and Networking
Career Opportunities
Graduates of the International Management program are prepared for a wide range of roles in global business and management. Career paths include international business analyst, project manager, human resources specialist, marketing manager, and finance or accounting professional. With Würzburg’s dynamic academic and business environment, students gain excellent opportunities to connect with companies, start-ups, and international networks.
Why Choose This Program
Choosing the Bachelor of Arts in International Management means joining a program that combines academic excellence with practical business experience. Offered by the Technical University of Applied Sciences Würzburg-Schweinfurt, it provides students with access to expert faculty, modern facilities, and industry-relevant projects.
The program’s unique strength lies in its international perspective, focus on entrepreneurship and SMEs, and integration of business and economic sciences. Students not only develop managerial and strategic skills but also gain intercultural competencies and practical experience needed to succeed in a globalized business environment.
Contact Information
Technical University of Applied Sciences Würzburg-Schweinfurt – Student Advisory Service
Münzstraße 12
97070 Würzburg, Germany
Tel: 0931 / 3511-6180
Email: studienberatung@thws.de
Student Advice Office
Name: Frau Monika Hahn
Tel: 0931 / 3511-8265
Email: studienberatung@thws.de
International Office – THWS
Tiepolostraße 6
97070 Würzburg, Germany
Tel: 0931 / 3511-6500
Fax: 0931 / 3511-6154
Email: international@thws.de
