.webp&w=3840&q=75)
International Management and Marketing
The International Management and Marketing Master's program focuses on the global aspects of business management and marketing strategies. Students will learn how to manage international brands, market products globally, and navigate cross-cultural business environments.
Graduates will be prepared for leadership roles in international marketing, global business strategy, and market research, driving business success on a global scale.
Key information
Key Facts
- Program Title: International Management and Marketing
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 06 September 2026
- Location: University of Sheffield, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of International Management and Marketing
- Principles of International Business
- Strategic Marketing Management
- Global Consumer Behavior
- International Trade and Investment
- Research Methods in Business and Marketing
Semester 2 – Advanced International Marketing and Strategy
- Advanced Strategic Marketing
- Digital Marketing and E-Commerce
- International Brand Management
- Global Marketing Communications
- Dissertation Preparation and Research Methods
Career Opportunities
Graduates of the International Management and Marketing program can pursue a wide range of roles in both international and local business environments. Key career options include International Marketing Manager, Brand Manager, Market Research Analyst, and Global Sales Strategist. Graduates may work in multinational corporations, marketing agencies, or as consultants for businesses looking to expand internationally. With a focus on global marketing strategies and management, this program provides graduates with the tools to succeed in a competitive international market.
Why Choose This Program
The International Management and Marketing program at University of Sheffield provides a comprehensive understanding of global business dynamics, focusing on marketing strategies in an international context. This program combines theoretical knowledge with practical experience, ensuring students are prepared for the challenges of managing and marketing in a globalized world. The university’s strong industry connections, along with its focus on digital marketing and international trade, make it an ideal choice for those looking to build a successful career in international business and marketing.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 114 222 1234
Email: admissions@sheffield.ac.uk
Address: University of Sheffield, Western Bank, Sheffield, S10 2TN, United Kingdom
