International Management, Marketing, Entrepreneurship
The Master of Science in International Management, Marketing, and Entrepreneurship at Otto von Guericke University Magdeburg offers a modern and globally-focused business education. This program is designed for graduates seeking to develop advanced knowledge in strategic management, digital marketing, and entrepreneurial innovation. Combining academic rigor with real-world application, the program prepares students to excel in international business environments and dynamic startup ecosystems. It is offered full-time and part-time over four semesters, with admission available in both winter and summer semesters.
Located in the vibrant city of Magdeburg, the program emphasizes international perspectives, research-based learning, and practical industry exposure. Students benefit from an interdisciplinary curriculum, project-based learning, and opportunities to collaborate with industry professionals and innovative startups. The program equips future leaders with the strategic thinking, analytical skills, and entrepreneurial mindset required to compete in the global market.
Key information
Key Facts
- Degree: Master of Science (M.Sc.)
- Standard period of study: 4 semesters
- Location: Magdeburg
- Study Type: Graduate (full-time/part-time, international)
- Admission semester: Summer & Winter Semester
- Area of study: Business Administration, Marketing, International Management
- Admission modus: Local admission restriction
- Main language: English
Program Structure
Semester 1 – Foundations
- International Management Theory
- Advanced Marketing Concepts
- Entrepreneurship & Innovation
- Quantitative & Analytical Methods
Semester 2 – Strategic & Global Focus
- Global Business Strategy
- Digital Marketing & Branding
- Innovation Management
- Research Methods & Case Studies
Semester 3 – Specialization & Practical Learning
- Strategic Leadership
- Global Markets & Trade
- Entrepreneurial Project / Business Lab
- Electives in Business & Marketing
Semester 4 – Master’s Thesis
- Master’s Thesis
- Colloquium & Research Presentation
Career Opportunities
Graduates are prepared for leadership roles in global corporations, consulting firms, and innovative startups. Possible career paths include international business manager, marketing strategist, brand manager, business development specialist, startup founder, or innovation consultant. The program’s strong practical orientation and international environment offer graduates a competitive career advantage.
Why Choose This Program
Choosing this master's degree means joining a program focused on innovation, global business, and entrepreneurial leadership. Students gain strategic expertise and hands-on experience through industry projects, international collaboration, and research-based learning. The program fosters creativity, analytical ability, and leadership — essential qualities for success in today’s global business landscape.
With a strong international community, highly experienced faculty, and flexible study options, this program provides an ideal environment for developing into a globally-minded business professional or entrepreneur.
