International Marketing and Brand Management
The Master of Science in International Marketing and Brand Management (Marketing) is a one-year, full-time on-campus program that focuses on advanced marketing strategies in a global business environment. The program covers key areas such as consumer behavior, brand strategy, digital marketing, international market analysis, and strategic communication. Students develop a strong understanding of how brands are built, positioned, and managed across different cultural and economic contexts.
Graduates are well-prepared for careers in brand management, international marketing, and strategic communication within multinational companies, marketing agencies, and consultancy firms. The program emphasizes strong brand strategy and consumer insight, equipping students with the analytical and creative skills needed to develop impactful marketing strategies in competitive global markets.
Key Facts
Key Facts
- Program Title: International Marketing and Brand Management
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2027
- Location: Lund University, Sweden
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Marketing and Brand Management
- Introduction to International Marketing
- Consumer Behavior and Brand Strategy
- Digital Marketing and Social Media
Semester 2 – Advanced Marketing and Brand Management
- Brand Management in Global Markets
- Marketing Research and Analytics
- Strategic Marketing and Market Entry
Career Opportunities
Graduates of the International Marketing and Brand Management Master’s program are highly sought after in global marketing, brand strategy, and consumer behavior analysis. With expertise in international markets, branding strategies, and marketing communications, graduates can pursue roles as brand managers, marketing directors, digital marketing specialists, or market researchers. The increasing demand for companies to expand globally ensures strong career prospects in multinational corporations, marketing firms, and consulting agencies.
Why Choose This Program
International Marketing and Brand Management program focuses on global marketing strategies, brand development, and consumer engagement. Students will gain in-depth knowledge of marketing theories, tools, and practices tailored to international markets and brand management. The program prepares graduates for leadership roles in marketing, equipping them with the skills to build and manage strong global brands in a competitive marketplace.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 46 222 00 00
Email: info@lu.se
Address: Lund University, Paradisgatan 2, 221 00 Lund, Sweden
