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International Marketing Management
The Master of Science in International Marketing Management is a one-year, full-time on-campus program that prepares students for careers in global marketing. The program covers key areas such as international market research, global marketing strategy, and digital marketing. Students will develop the skills to create and implement marketing campaigns that resonate in diverse international markets.
Graduates of this program will be well-prepared for marketing roles in multinational corporations, international organizations, and digital marketing agencies. The University of Leeds offers access to cutting-edge marketing tools, expert faculty, and a strong network of industry connections, providing students with the resources they need to succeed in the competitive global marketing landscape.
Key information
Key Facts
- Program Title: International Marketing Management
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 26 June 2026
- Location: University of Leeds, United Kingdom
- Field of Study: Digital Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of International Marketing Management
Introduction to International Marketing
Global Marketing Strategies and Consumer Behavior
Digital Marketing Fundamentals
Marketing Research and Data Analysis
Semester 2 – Advanced International Marketing and Digital Strategies
Integrated Marketing Communications and Branding
Social Media and Content Marketing
Global Digital Marketing Campaigns
Capstone Project in International Marketing Management
Career Opportunities
Graduates of the Master of Science in International Marketing Management will be well-equipped for roles in global marketing strategy, digital marketing, and brand management. Career paths include international marketing manager, digital marketing strategist, brand consultant, social media manager, and marketing director. Graduates can work in multinational corporations, marketing agencies, e-commerce firms, and digital media companies, applying their expertise in global marketing, digital strategies, and brand management to drive international business growth.
Why Choose This Program
The University of Leeds offers a specialized Master of Science in International Marketing Management that blends international marketing theory with cutting-edge digital marketing practices. This program is ideal for those seeking to develop expertise in global marketing, digital advertising, and brand management in an increasingly interconnected world. Students will gain practical experience in digital marketing campaigns, social media strategies, and global marketing analysis, preparing them for leadership roles in international marketing. The on-campus format provides access to expert faculty, industry networks, and opportunities for real-world projects and case studies.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)113 243 1751
Email: admissions@leeds.ac.uk
Address: University of Leeds, Woodhouse Lane, Leeds LS2 9JT, United Kingdom
