The Master of Science in International Marketing is a one-year, full-time on-campus program that focuses on global marketing strategies, consumer behavior, and brand management in international markets. The program is designed to help students understand how companies build and manage strong brands across different cultural and economic environments. It combines theoretical marketing concepts with practical case studies and market analysis.
Graduates will be prepared for careers in global marketing roles, brand management, and international business development positions in both private and public organizations. The program also strengthens academic foundations for those who wish to pursue further studies in marketing or related business fields. Global market strategy is a key focus, enabling students to develop effective marketing solutions for diverse and competitive international markets.
Key Facts
Key Facts
- Program Title: International Marketing
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 April 2026
- Location: Malardalen University, Sweden
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of International Marketing
• Introduction to International Marketing Strategy
• Global Market Research and Consumer Behavior
• Cross-Cultural Marketing and Branding
• Research Methods in Marketing
Semester 2 – Advanced International Marketing
• Digital Marketing and E-Commerce Strategies
• International Market Entry and Expansion Strategies
• Global Marketing Communications
• Independent Research Project in International Marketing
Career Opportunities
Graduates of the International Marketing program are well-prepared for careers in global marketing, brand management, and international business strategy. They can work as marketing managers, global brand strategists, market researchers, and international sales specialists. As the global marketplace continues to expand, the demand for professionals with expertise in international marketing is high. Graduates often work in multinational corporations, advertising agencies, and global marketing firms, creating and managing marketing campaigns that cater to diverse international markets.
Why Choose This Program
The International Marketing program equips students with the skills to manage marketing strategies in global markets. Students learn about consumer behavior, digital marketing, and international market analysis, preparing them to develop effective marketing strategies across different cultures and economies. The program’s focus on real-world applications ensures that graduates are ready to tackle the challenges of international marketing and drive business growth in global environments.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 21 10 13 00
Email: info@mdh.se
Address: Malardalen University, Hogskoleplan 1, 722 20 Vasteras, Sweden
