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International Strategic Marketing
The International Strategic Marketing MSc program at the University of Glasgow is designed to provide students with a deep understanding of global marketing strategies. Students will explore key concepts in international marketing, focusing on strategic decision-making in a global business environment. The curriculum emphasizes analytical skills, market research, and strategic planning, preparing students to make informed marketing decisions in diverse international markets.
Through a combination of theoretical learning and practical application, this program provides students with the tools needed to succeed in the competitive world of global marketing. The course also offers opportunities to collaborate with industry professionals and gain insight into real-world marketing challenges. Graduates will be well-equipped for leadership positions in marketing, with a strong foundation in international business practices and marketing innovation.
Key information
Key Facts
- Program Title: Master of Science in International Strategic Marketing
- Degree Type: Master of Science (MSc)
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 7th July 2026
- Location: University of Glasgow, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in International Marketing
- Principles of Marketing
- International Business and Global Marketing
- Consumer Behavior and Market Research
- Strategic Marketing Analysis
- Marketing Communications
- Digital Marketing Fundamentals
Semester 2 – Advanced Strategic Marketing
- Global Branding and Marketing Strategies
- Marketing Analytics and Decision Making
- Cross-Cultural Marketing and International Markets
- Marketing Management and Innovation
- Sustainable Marketing Practices
- Elective Modules in Strategic Marketing
Career Opportunities
Graduates of the International Strategic Marketing program are well-equipped for a variety of leadership roles in the marketing industry. Career opportunities include positions such as Marketing Manager, Brand Manager, Strategic Marketing Consultant, and Digital Marketing Specialist. The program’s focus on international markets and strategic decision-making provides graduates with a global perspective, opening doors to opportunities with multinational companies, marketing agencies, and international organizations. Additionally, graduates can pursue careers in market research, advertising, and business development, focusing on global expansion and market penetration.
Why Choose This Program
The International Strategic Marketing program at the University of Glasgow offers an in-depth understanding of global marketing strategies and the latest trends in digital marketing. With a focus on real-world application, the program equips students with the skills needed to analyze international markets, develop marketing strategies, and lead marketing teams. The university's strong industry connections and emphasis on innovative marketing practices ensure that graduates are prepared to tackle the dynamic and ever-changing global marketplace. The program also offers opportunities for hands-on experience and networking, making it an ideal choice for those looking to pursue careers in strategic marketing across borders.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)141 330 2000
Email: admissions@glasgow.ac.uk
Address: University of Glasgow, Glasgow G12 8QQ, United Kingdom
