International Tourism Management, ext. study programme - Academy of Continuing Education -
The Master of Business Administration in International Tourism Management is a specialised graduate programme offered by the Academy of Continuing Education at HfWU Nürtingen-Geislingen. Designed for working professionals, this part-time programme blends academic depth with practical industry insights, preparing students for leadership roles in tourism, hospitality, and destination management. Structured across four semesters and admitting students exclusively in the winter semester, the programme emphasises international perspectives, strategic management, and applied research.
Located in Nürtingen, a dynamic academic environment in southern Germany, the programme offers a strong focus on innovation, crisis management, and intercultural communication—key competencies in today’s global tourism sector. With a curriculum tailored to the needs of professionals, students gain advanced management skills while benefiting from flexible study formats and direct industry relevance, making it an ideal pathway for career advancement in global tourism management.
Key information
Key Facts
- Degree: Master of Business Administration (MBA)
- Standard period of study: 4 semesters
- Location: Nürtingen
- Study Type: Graduate (part-time, professional programme)
- Admission semester: Winter semester only
- Area of study: Tourism, Hospitality, Destination Management
- Admission modus: Local admission restriction
- Main language: English
Program Structure
Semester 1 – Foundations of Tourism Management
- Tourism & Destination Management
- Market Research in Tourism
- Principles of Strategic Tourism Planning
- Intercultural Communication
Semester 2 – Advanced Management & Innovation
- Crisis Management in Tourism
- Innovation Strategies Across Tourism Sectors
- Tourism Marketing & Branding
- Applied Research Methods
Semester 3 – Global Tourism Strategy & Leadership
- Sustainable Destination Development
- International Tourism Policy
- Leadership & Human Resource Management
- Elective modules in specialised tourism sectors
Semester 4 – Master’s Thesis
- Independent Research Project
- Applied Tourism Management Thesis
- Final Presentation & Academic Defence
Career Opportunities
Graduates of this programme are equipped for leadership roles across global tourism, hospitality, and destination development. Career paths include tourism manager, destination marketing specialist, hospitality executive, crisis and innovation consultant, and roles within international tourism organisations. With its strong industry connections and professional structure, the programme supports students in advancing their careers within both private-sector tourism companies and public-sector tourism institutions.
Why Choose This Program
Choosing the MBA in International Tourism Management means joining a programme tailored for working professionals seeking to enhance their strategic and managerial capabilities. Its flexible structure, international orientation, and applied teaching approach provide students with essential skills that align with the evolving demands of the tourism industry.
The programme’s strong emphasis on innovation, crisis management, and global communication ensures that graduates are prepared to navigate and lead in a rapidly changing tourism landscape. With expert faculty, industry relevance, and a practice-oriented curriculum, students gain the knowledge and confidence required for high-level roles in international tourism management.
Contact Information
Student Advisory Service
Studiengang Zukunftsökonomie
Neckarsteige 6–10
72622 Nürtingen, Germany
Tel: +49 7022 201-484
Email: info-zub@hfwu.de
Programme Contact – Academy of Continuing Education (WAF)
Neckarsteige 6–10
72622 Nürtingen, Germany
Tel: +49 7022 201-301
Email: waf@hfwu.de
Contact: Frau Simone Lang
International Office
Neckarsteige 6–10
72622 Nürtingen, Germany
Tel: +49 7022 201-435
Email: intoffice@hfwu.de
