University of Bologna offers a Master of Science in Italian Premium Brands, a one-year, full-time on-campus program that focuses on the management, marketing, and strategy behind Italy's luxury and premium brands. The program covers key topics such as brand management, luxury marketing, consumer behavior, and international business strategies, preparing students to work in the high-end brand sector.
Graduates will be well-prepared for careers in luxury brand management, marketing strategy, and premium product development. The University of Bologna offers a unique opportunity to learn about Italy's iconic brands, providing access to industry leaders, real-world case studies, and internships with premium brands, ensuring students gain valuable experience in the luxury business market.
Key Facts
Program Structure
Semester 1 - Foundations in Italian Premium Brands
- Introduction to Brand Management and Marketing
- Luxury Brand Strategy and Consumer Behavior
- Digital Marketing in Luxury Goods
- Research Methods in Brand Management
Semester 2 - Advanced Italian Premium Brands
- Brand Positioning and Storytelling for Luxury Brands
- Managing the Customer Experience in Luxury Markets
- Seminar: Innovations in Premium Brand Management
- Research Project / Fieldwork in Brand Management
Career Opportunities
Graduates of the Italian Premium Brands program are well-prepared for careers in the luxury goods sector, brand management, and international business. They can work as brand managers, luxury marketing consultants, retail managers, and business development specialists. With Italy being a global leader in luxury brands, professionals with expertise in premium brands are in high demand. Graduates often work with luxury brands, high-end retailers, and international consulting firms, driving the growth and success of premium products.
Why Choose This Program
The Italian Premium Brands program combines business administration with a deep focus on the luxury sector. Students learn about brand management, consumer behavior, and the cultural and economic factors that shape the luxury goods market. The program's emphasis on Italian heritage and craftsmanship gives students a unique understanding of the high-end industry, preparing them for leadership roles in luxury brand management and marketing.
Contact Information
For further information, please contact the admissions office at:
Phone: +39 051 209 9111
Email: urp@unibo.it
Address: University of Bologna, Via Zamboni 33, 40126 Bologna, Italy
