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The Master of Arts in Journalism and Mass Communication at the University of Wisconsin is a two year full time program designed to provide students with advanced knowledge and practical skills in media, journalism, and communication studies. The curriculum integrates theoretical frameworks with applied media practice, emphasizing investigative reporting, digital media production, media ethics, and research methodology. Students develop competencies to create, analyze, and distribute content across multiple platforms, while understanding audience engagement, media law, and the social impact of journalism. Through coursework, multimedia projects, and research assignments, learners gain both analytical expertise and hands on experience necessary for careers in journalism, media production, and communication research.
The program also emphasizes professional development and applied research, offering students opportunities to engage in field reporting, digital storytelling, and collaborative media projects under faculty mentorship. Learners acquire experience in newsroom practices, content creation, media analysis, and audience research while enhancing skills in critical thinking, communication, and project management. Access to media labs, broadcasting facilities, and faculty guidance ensures students develop both theoretical understanding and practical proficiency. By the end of the program, graduates are prepared for careers in journalism, digital media, public relations, media research, or further academic study in communication and media studies.
Semester 1 – Foundations in Journalism and Media
• Principles of Journalism
• Media Ethics and Law
• Digital Media Production
• Research Methods in Communication
Semester 2 – Applied Media and Reporting
• Investigative Reporting Techniques
• Multimedia Storytelling
• Audience Analysis and Media Research
• Applied Media Project
Semester 3 – Advanced Communication Practices
• Strategic Communication and Public Relations
• Elective Modules in Journalism, Media Studies, or Digital Production
• Data Journalism and Analytics
• Field Reporting and Case Studies
Semester 4 – Capstone and Professional Development
• Independent Research Thesis or Media Project
• Professional Writing and Presentation Skills
• Seminar in Advanced Journalism
• Professional Development in Media and Communication
Graduates of this program are prepared for professional roles in journalism, media production, public relations, and communication research. Many work as reporters, digital content creators, media analysts, public relations specialists, or communication consultants, applying expertise in investigative reporting, multimedia production, and audience engagement. The program equips students to produce accurate, ethical, and impactful content, manage media projects, and implement communication strategies. Graduates also gain preparation for leadership roles, interdisciplinary collaboration, and advanced research or doctoral studies in journalism and mass communication, ensuring they can address complex challenges in the media landscape.
This program provides a comprehensive and applied approach to journalism and mass communication, enabling students to develop advanced reporting skills and digital media expertise within a two year curriculum. The coursework emphasizes investigative journalism, multimedia production, and applied research, preparing learners to create content, analyze audiences, and apply communication strategies effectively. With fieldwork, media projects, and faculty mentorship, students gain both practical experience and theoretical understanding. The program’s focus on applied research, professional development, and ethical media practice ensures graduates are well positioned to excel in journalism, media production, public relations, or pursue further academic study in communication and media studies.
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA