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The Master of Arts in Journalism and Mass Communication – Professional at the University of Wisconsin is a one-year, full-time program designed to prepare students for careers in the rapidly evolving media landscape. This program focuses on providing students with the practical skills, critical thinking abilities, and ethical framework needed to succeed in modern journalism. Students will gain hands-on experience in writing, reporting, editing, and multimedia production, with a particular emphasis on the intersection of digital media, social media, and traditional journalism. The curriculum covers areas such as data journalism, broadcast journalism, public relations, and media law, preparing students to excel in a variety of media and communication roles.
Throughout the program, students work with cutting-edge technology, develop a deep understanding of journalistic ethics, and learn to produce high-quality content for diverse platforms, including digital, print, and broadcast. In addition to acquiring technical skills, students are encouraged to think critically about the role of journalism in shaping public opinion, policy, and society. Graduates of the program are well-prepared to take on leadership positions in journalism, public relations, and media organizations or to pursue entrepreneurial ventures in the evolving world of mass communication
Semester 1 – Foundations of Journalism and Media Communication
• Introduction to Journalism and Mass Communication
• Writing and Reporting for the Media
• Media Law and Ethics
• Multimedia Journalism: Tools and Techniques
Semester 2 – Advanced Journalism Practices
• Digital Journalism and Social Media Strategy
• Investigative Reporting and Data Journalism
• Public Relations and Media Relations
• Broadcast Journalism and Video Production
Semester 3 – Specialization and Media Research
• Advanced Reporting Techniques
• Political Communication and Media Strategy
• Elective Modules in Journalism Entrepreneurship, Documentary Production, or Media Criticism
• Independent Research Project or Internship in Journalism
Semester 4 – Capstone and Professional Development
• Master’s Thesis or Final Media Production Project
• Professional Writing and Communication for Media Professionals
• Career Development and Networking in Journalism
• Media Criticism and Journalism Ethics
Graduates of the Master of Arts in Journalism and Mass Communication – Professional program are prepared for a wide range of careers in the media and communication industries. Many pursue roles as journalists, reporters, editors, broadcast producers, public relations specialists, or media consultants. The program also equips students for positions in digital media, advertising, and social media strategy, where they can create and manage content across various platforms. Additionally, the program prepares students to take on leadership roles in media organizations, pursue entrepreneurial ventures in digital journalism, or work in communication departments for corporations, NGOs, or government agencies. The program's emphasis on hands-on experience and practical application ensures that graduates are ready to excel in the ever-evolving media landscape.
The Master of Arts in Journalism and Mass Communication – Professional provides an excellent blend of practical journalism skills, critical media theory, and hands-on learning that prepares students to succeed in the fast-paced, competitive field of media and communication. With a strong focus on digital and multimedia journalism, students gain the skills needed to produce content for both traditional and new media platforms. The program’s unique combination of technical training, ethical considerations, and critical media analysis ensures that graduates are equipped to address the challenges facing the journalism industry today. Whether working in traditional media, digital platforms, or public relations, graduates leave the program with the expertise, creativity, and ethical grounding needed to thrive in an increasingly complex media environment.
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA