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Journalism and Mass Communication - Research
The Master of Arts in Journalism and Mass Communication – Research at the University of Wisconsin is a one-year, full-time program designed for students who aspire to advance their understanding of media research, journalistic theory, and communication practices. The program focuses on cultivating advanced research skills, with an emphasis on data analysis, qualitative and quantitative research methods, and the critical examination of contemporary media landscapes. Students will be equipped with the tools to explore the evolving dynamics of mass communication, including the role of digital media, social influence, and media ethics in shaping public discourse. Throughout the program, students will engage in rigorous research projects that allow them to apply theoretical frameworks to real-world media issues, from political communication to emerging media technologies.
The curriculum provides an opportunity for students to dive deep into media theory, journalistic ethics, and media law while developing strong, research-based skills in both writing and media analysis. By working closely with faculty members on innovative research projects, students will contribute to the field's growing body of knowledge, preparing them for advanced roles in journalism, media policy, digital content creation, or academic research. Graduates of the program are equipped to critically assess media trends, inform policy, and contribute to the continued evolution of journalism in the digital age.
Key information
Key Facts
- Program Title: Journalism and Mass Communication - Research
- Degree Type: Master of Arts
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 December 2025
- Location: University of Wisconsin, United States
- Field of Study: Journalism
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Journalism and Media Research
• Introduction to Journalism and Mass Communication
• Research Methods in Journalism and Media Studies
• Media Ethics and Regulation
• Writing and Reporting for Research-Based Media
Semester 2 – Advanced Media Research and Analysis
• Digital Media and Social Media Research
• Political Communication and Media Influence
• Advanced Data Journalism and Statistical Analysis
• Research Project in Journalism and Mass Communication
Semester 3 – Specialization and Applied Research
• Media Consumption and Audience Analysis
• Elective Modules in Media Criticism, Public Relations, or Broadcast Journalism
• Independent Research Project or Internship in Journalism
• Advanced Topics in Media Law and Policy
Semester 4 – Capstone Research and Professional Development
• Master’s Thesis or Final Research Project
• Seminar in Contemporary Media Research
• Career Development and Networking in Journalism
• Professional Writing and Communication Skills for Journalists
Career Opportunities
Graduates of the Master of Arts in Journalism and Mass Communication – Research program are well-prepared to pursue careers that require a deep understanding of media research, analysis, and digital communication. Many graduates find roles as media analysts, research specialists, data journalists, or communication strategists within news organizations, non-profit organizations, government agencies, and media consultancies. The program's research-focused approach also allows graduates to work in media policy analysis, audience research, or as public relations professionals. With a strong foundation in both qualitative and quantitative research methods, graduates are equipped to make data-driven decisions, contribute to media reform, and enhance the impact of media on society. Additionally, the program prepares students for advanced academic study, including PhD programs in journalism or communication studies.
Why Choose This Program
The Master of Arts in Journalism and Mass Communication – Research offers a unique opportunity for students to combine media theory, research methodology, and practical media skills in an immersive academic environment. This program stands out by offering a deep dive into the research aspects of journalism and mass communication, with a focus on how digital technologies, political communication, and audience behaviors shape modern media landscapes. With strong mentorship from faculty members who are leaders in the field, students have the opportunity to engage in cutting-edge research projects that directly influence how journalism adapts to an ever-changing media environment. Whether seeking careers in media research, journalism, or digital communication, graduates leave the program with the analytical skills, creative mindset, and practical knowledge needed to contribute meaningfully to the evolving world of media.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
