Management (Marketing) (Hons)
The Bachelor of Science in Management (Marketing) (Hons) at the University of Manchester is designed for students interested in pursuing a career in marketing or business management. This three-year, full-time on-campus program provides students with a strong foundation in business management principles, with a specific focus on marketing strategies, consumer behavior, and digital marketing. Students will gain valuable skills in market research, brand management, and marketing communication, making them highly competitive in the fast-paced world of business.
Throughout the program, students will develop an understanding of key business concepts, alongside the practical skills needed to navigate the evolving marketing landscape. Graduates will be prepared for roles in marketing management, advertising, public relations, and other business-related fields. The University’s strong ties with the industry and hands-on approach ensure that students are well-prepared to enter the workforce with the knowledge and experience required to succeed in a competitive market.
Key information
Key Facts
- Program Title: Bachelor of Science (BSc) in Management (Marketing) (Hons)
- Degree Type: Bachelor of Science (BSc)
- Duration: 3 Years
- Mode of Study: Full-time, On Campus
- Application Deadline: 30th June 2026
- Location: University of Manchester, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Management and Marketing
- Introduction to Business and Management Principles
- Principles of Marketing and Consumer Behaviour
- Introduction to Economics and Market Structures
- Business Communication and Digital Tools
Year 2 – Intermediate Marketing Strategies and Management
- Marketing Research and Data Analysis
- Strategic Marketing and Brand Management
- Consumer Psychology and Behavioural Economics
- Operations Management and Service Marketing
Year 3 – Advanced Marketing and Business Leadership
- International Marketing and Global Market Strategies
- Digital Marketing and Social Media Strategies
- Marketing Communications and Public Relations
- Final Year Project in Marketing or Strategic Management
Career Opportunities
Graduates of the Management (Marketing) program are well-prepared for careers in marketing management, brand strategy, and digital marketing. With expertise in marketing theory and practical skills in market research and consumer analysis, students can pursue roles in advertising, market research, digital media, or corporate marketing departments. Career paths may include marketing manager, brand strategist, digital marketing specialist, and product manager. Graduates can also explore roles in consulting, sales, and business development.
Why Choose This Program
This program provides a comprehensive education in marketing and business management, combining strategic thinking with practical marketing skills. The University of Manchester offers strong industry connections, expert faculty, and access to cutting-edge marketing resources, ensuring students are prepared for the fast-paced marketing landscape. The three-year full-time program equips graduates with the knowledge, skills, and confidence to lead in the competitive world of marketing and business.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)161 275 5252
Email: admissions@manchester.ac.uk
Address: University of Manchester, Oxford Road, Manchester M13 9PL, United Kingdom
