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Management (Marketing)
The Management (Marketing) program at the University of Bristol is a one-year Master of Science (MSc) designed for students who want to specialize in marketing within a business management context. This program provides students with a solid foundation in management theory while focusing on key marketing strategies, consumer behavior, and digital marketing techniques. Students will learn how to develop and implement marketing strategies that align with organizational goals and market trends.
Students will engage with real-world business challenges through case studies and group projects, enhancing their practical skills in marketing research, campaign development, and brand management. The University of Bristol offers a comprehensive curriculum that prepares students to take on leadership roles in marketing departments, agencies, or startups. Graduates will be well-prepared for careers in marketing management, advertising, and digital marketing.
Key information
Key Facts
Program Title: Master of Science (MSc) in Management (Marketing)
Degree Type: Master of Science (MSc)
Duration: 1 year
Mode of Study: Full-time, On Campus
Application Deadline: 1st December 2025
Location: University of Bristol, United Kingdom
Field of Study: Marketing Management
Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing Management
- Introduction to Marketing Theory and Strategy
- Consumer Behavior and Marketing Research
- Digital Marketing and Social Media Strategy
- Marketing Communications and Brand Management
- Research Methods in Marketing
Semester 2 – Advanced Marketing Strategies and Global Trends
- Advanced Marketing Analytics and Decision-Making
- Global Marketing and International Business Strategy
- Marketing Innovation and Product Development
- Strategic Marketing Management
- Independent Research Project in Marketing Management
Career Opportunities
Graduates of the Management (Marketing) program are well-prepared for leadership roles in marketing, advertising, and brand management. Career opportunities include positions such as marketing manager, brand strategist, digital marketing consultant, marketing analyst, and advertising account manager. Graduates can work in multinational corporations, marketing agencies, consulting firms, tech companies, and e-commerce platforms. The program also provides a strong foundation for those wishing to pursue roles in marketing research, consumer insights, or product management.
Why Choose This Program
The Management (Marketing) program combines theoretical knowledge with practical applications in modern marketing, offering students the skills needed to lead in an increasingly digital and globalized market environment. The University of Bristol’s strong emphasis on data-driven decision making, consumer behavior, and strategic marketing ensures that graduates are well-equipped to navigate complex marketing challenges. The program’s focus on digital marketing, branding, and international marketing strategies prepares students for impactful roles in both traditional marketing and emerging digital sectors. Graduates will be able to drive brand growth, consumer engagement, and market expansion across industries.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)117 928 9000
Email: admissions@bristol.ac.uk
Address: University of Bristol, Senate House, Tyndall Avenue, Bristol BS8 1TH, United Kingdom
