Management (Marketing) with Industrial or Professional Experience (Hons)
The Bachelor of Science in Management (Marketing) with Industrial or Professional Experience (Hons) is a four-year full-time program that combines business management with specialized knowledge in marketing. This program is designed for students who are interested in understanding how to develop and implement marketing strategies that align with business goals and respond to changing consumer behavior.
Students will learn about marketing principles, consumer behavior, brand management, digital marketing, and strategic marketing management, while also gaining valuable experience through industrial or professional placements. The program offers a blend of theoretical learning and practical skills, allowing students to work on real-world marketing projects and internships. Graduates will be well-prepared for careers in marketing, advertising, brand management, and sales, with the ability to lead marketing teams and develop strategies for global markets.
Key information
Key Facts
Program Title: Bachelor of Science (BSc) in Management (Marketing) with Industrial or Professional Experience (Hons)
Degree Type: Bachelor of Science
Duration: 4 Years
Mode of Study: Full-time, On Campus
Application Deadline: 30th June 2026
Location: University of Manchester, United Kingdom
Field of Study: Marketing
Language of Instruction: English
Program Structure
Year 1 – Introduction to Marketing, Management, and Business
- Introduction to Business and Management
- Principles of Marketing and Consumer Behavior
- Business Economics and Financial Management
- Organizational Behavior and Leadership
- Academic Skills for Marketing and Business
Year 2 – Intermediate Marketing and Business Development
- Marketing Strategy and Planning
- Consumer Insights and Market Research
- Branding and Digital Marketing
- Business Law and Ethics in Marketing
- Financial Analysis for Marketing Decision-Making
Year 3 – Advanced Marketing and Professional Development
- Advanced Marketing Theory and International Marketing
- Digital Marketing and Social Media Strategy
- Strategic Marketing Management
- Marketing Communications and Advertising
- Industrial or Professional Placement
Year 4 – Specialization, Research, and Industry Collaboration
- Advanced Topics in Marketing and Global Business
- Marketing Analytics and Data Interpretation
- Independent Research Project in Marketing
- Professional Development and Career Planning
- Final Dissertation or Industry Collaboration Project
Career Opportunities
Graduates of the Management (Marketing) with Industrial or Professional Experience (Hons) program are well-prepared for careers in marketing, brand management, advertising, and digital marketing. Potential career paths include roles as marketing managers, brand strategists, digital marketing specialists, market researchers, and advertising consultants. The program's industrial or professional experience provides hands-on skills that enhance employability in marketing agencies, corporate marketing departments, consumer goods companies, and multinational organizations. Graduates can also pursue further studies in marketing, business management, or digital media.
Why Choose This Program
The Management (Marketing) with Industrial or Professional Experience (Hons) program offers a comprehensive education in marketing with a strong focus on consumer behavior, digital marketing, and global business strategy. The inclusion of real-world industry placements ensures that students gain practical experience, bridging the gap between academic learning and professional practice. This program prepares students to become effective marketing leaders, capable of developing and executing marketing strategies in a rapidly evolving global marketplace. The program’s emphasis on digital tools, branding, and market research equips graduates with the necessary skills to succeed in dynamic and competitive marketing fields.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)161 275 5252
Email: admissions@manchester.ac.uk
Address: University of Manchester, Oxford Road, Manchester M13 9PL, United Kingdom
