Management (specialization in Marketing)
The Management (specialization in Marketing) Master of Science is a 10-month, part-time online program designed to provide advanced knowledge in modern marketing management and strategic business communication. The program focuses on key areas such as digital marketing, consumer behavior, brand management, market research, and integrated marketing strategies. Students develop practical and analytical skills to design and implement effective marketing campaigns in competitive and data-driven business environments.
Graduates will be well-prepared for careers in Marketing Management, Digital Marketing, Brand Strategy, and Market Research across multinational corporations, advertising agencies, consulting firms, and e-commerce companies. The program offers a flexible and practice-oriented learning experience, enabling students to build and execute impactful marketing strategies in both global and digital markets.
Key Facts
Key Facts
- Program Title: Management (specialization in Marketing)
- Degree Type: Master of Science
- Duration: 10 months
- Mode of Study: Part-time, Online
- Application Deadline: 24 February 2027
- Location: Pompeu Fabra University (UPF), Spain
- Field of Study: Marketing Management
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing Management
- Introduction to Marketing
- Marketing Strategy and Consumer Behavior
- Digital Marketing
- Online Research Methods in Marketing
Semester 2 – Advanced Marketing Management
- Brand Management and Communication
- Marketing Analytics and Big Data
- Marketing Innovation and Ethics
- Online Research Project / Case Study
Career Opportunities
Graduates of the Management (specialization in Marketing) Master’s program are highly sought after in brand management, digital marketing, and strategic communication. With expertise in marketing strategies, consumer behavior, and digital media, graduates can pursue roles as marketing managers, brand strategists, digital marketing specialists, or market research analysts. The growing importance of digital marketing in the global economy ensures strong career prospects in marketing agencies, corporate marketing teams, and consulting firms.
Why Choose This Program
Management (specialization in Marketing) program focuses on consumer behavior, digital marketing, and brand strategy. Students will develop skills in designing and implementing marketing campaigns, understanding customer preferences, and creating brand strategies. The program prepares graduates to lead marketing teams and manage marketing projects, equipping them with the tools to drive business growth through effective marketing strategies.
Contact Information
For further information, please contact the admissions office at:
Phone: +34 935 422 000
Email: info@upf.edu
Address: Pompeu Fabra University (UPF), Plaça de la Mercè, 10-12, 08002 Barcelona, Spain
