Management with Marketing (Hons) with Work Placement
The Management with Marketing (Hons) program at the University of Bath is a four-year, full-time Bachelor of Science degree that combines management principles with a strong focus on marketing. This program is ideal for students who want to develop strategic business management skills, while specializing in marketing techniques to drive business growth and consumer engagement.
Students will study a broad range of management topics, including business strategy, organizational behavior, and finance, while also learning about marketing strategy, consumer behavior, branding, and digital marketing. The work placement year gives students the opportunity to apply their learning in a real-world business environment, enhancing their practical skills and employability. Graduates will be prepared for careers in marketing management, brand strategy, market research, and business development across a wide range of industries.
Key information
Key Facts
- Program Title: Bachelor of Science (BSc) in Management with Marketing (Hons) with Work Placement
- Degree Type: Bachelor of Science
- Duration: 4 Years
- Mode of Study: Full-time, On Campus
- Application Deadline: 14th January 2026
- Location: University of Bath, United Kingdom
- Field of Study: Marketing Management
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Management and Marketing
· Introduction to Management and Marketing
· Business Economics
· Organizational Behavior
· Marketing Principles and Strategy
· Research Methods for Business
Year 2 – Intermediate Management and Marketing
· Consumer Behavior
· Strategic Marketing
· Digital Marketing and Social Media
· Financial Management for Marketing
· Brand Management and Advertising
· Market Research and Data Analysis
Year 3 – Work Placement
· Placement in a relevant business or marketing role
· Application of management and marketing principles in real-world settings
· Development of practical skills and professional experience in marketing management
Year 4 – Advanced Management with Marketing
· International Marketing Strategy
· Marketing Communications and Public Relations
· Advanced Marketing Analytics
· Innovation and Entrepreneurship in Marketing
· Independent Research Project in Marketing Management
Career Opportunities
Graduates of the Management with Marketing (Hons) with Work Placement program are well-equipped for a variety of roles in business and marketing. Career opportunities include positions such as marketing manager, brand manager, digital marketing specialist, and marketing consultant. The inclusion of a work placement year enhances employability by providing students with hands-on experience in a professional setting. Graduates can pursue careers in marketing departments of multinational corporations, digital agencies, public relations firms, and consulting companies, helping businesses develop effective marketing strategies and campaigns.
Why Choose This Program
The Management with Marketing (Hons) with Work Placement program at the University of Bath offers a comprehensive education in both management and marketing, blending theoretical knowledge with practical, real-world experience. The work placement year ensures students gain valuable professional experience, enhancing their career prospects. Key advantages include exposure to the latest marketing techniques, including digital marketing, data analysis, and consumer behavior, and the opportunity to apply these skills in real business contexts. With strong academic support, expert faculty, and a focus on both creative and analytical marketing strategies, this program prepares graduates for successful careers in marketing management.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)1225 388388
Email: admissions@bath.ac.uk
Address: University of Bath, Claverton Down, Bath BA2 7AY, United Kingdom
