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Marketing Analytics
The Master of Science in Marketing Analytics at the University of Southampton focuses on using data and analytics to make informed marketing decisions. This one-year, full-time program combines marketing theory with advanced data analysis techniques to help students understand consumer behavior, optimize marketing strategies, and improve business outcomes. The on-campus program provides students with practical experience using marketing data tools and techniques.
Graduates of this program are well-prepared for careers in marketing analytics, market research, and digital marketing, applying data-driven insights to enhance marketing strategies and drive business success.
Key information
Key Facts
- Program Title: Marketing Analytics
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 29 July 2026
- Location: University of Southampton, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing Analytics
- Introduction to Marketing and Consumer Behavior
- Data Analytics for Marketing Decisions
- Marketing Research Methods
- Digital Marketing and Social Media Strategies
Semester 2 – Advanced Marketing Analytics Applications
- Predictive Analytics and Consumer Insights
- Marketing Strategy and Brand Management
- Big Data and Machine Learning in Marketing
- Research Project / Applied Marketing Analytics
Career Opportunities
Graduates of this program can pursue careers in marketing analytics, data-driven marketing, and digital strategy. Common roles include marketing analyst, data scientist, digital marketing strategist, and brand manager. Graduates can work in marketing agencies, e-commerce platforms, corporate marketing departments, or consulting firms, helping organizations leverage data to drive customer acquisition, engagement, and brand growth. There are also opportunities in market research, consumer behavior analysis, and digital advertising, where graduates can apply advanced analytics to optimize marketing performance and business outcomes.
Why Choose This Program
This program equips students with the essential skills needed to thrive in the data-driven world of modern marketing. With a strong focus on marketing analytics, predictive modeling, and digital marketing strategies, the program prepares graduates to make informed, strategic decisions based on data insights. The University’s strong connections with the marketing industry provide students with access to real-world case studies, internships, and networking opportunities. Graduates will be well-positioned to take on leadership roles in marketing and analytics, contributing to the growth and success of brands through data-driven decision-making and innovative marketing strategies.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)23 8059 5000
Email: admissions@soton.ac.uk
Address: University of Southampton, Highfield, Southampton, SO17 1BJ, United Kingdom
