Marketing and Communication
The Marketing and Communication Bachelor of Science program at Pennsylvania University is a four-year, full-time undergraduate program designed to provide students with a comprehensive understanding of marketing principles, strategic communication, and consumer engagement. The curriculum integrates marketing strategy, advertising, public relations, digital media, and research methodology, enabling students to analyze consumer behavior, develop compelling messaging, and implement effective marketing campaigns. Students engage in case studies, brand strategy projects, and media analysis, developing analytical, creative, and practical skills essential for professional practice in marketing and communication.
Throughout the program, students participate in seminars, collaborative projects, and experiential learning guided by faculty experts in marketing, communication strategy, and media analytics. The program emphasizes critical thinking, data-driven decision-making, and applied communication strategies, preparing graduates to design marketing initiatives, assess campaign performance, and engage audiences across multiple platforms. Students leave the program with analytical skills, strategic insight, communication proficiency, and research competence, fully prepared for careers or advanced study in marketing, advertising, media, or business communication.
Key information
Key Facts
- Program Title: Marketing and Communication
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Pennsylvania, United States
- Field of Study: Communication Studies
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Marketing and Communication
- Introduction to Marketing Principles
- Fundamentals of Communication Theory
- Research Methods and Quantitative Analysis
- Media Literacy and Consumer Behavior
Year 2 – Intermediate Study in Strategic Communication
- Marketing Analytics and Data-Driven Insights
- Advertising and Brand Management
- Public Relations and Corporate Communication
- Electives: Digital Media, Social Media Strategy, or Market Research
Year 3 – Advanced Marketing Strategies
- Integrated Marketing Communications
- Campaign Design and Evaluation
- Applied Research Projects in Marketing and Communication
- Electives: Consumer Psychology, Media Planning, or International Marketing
Year 4 – Capstone and Professional Integration
- Senior Thesis or Applied Marketing Project
- Seminar in Contemporary Marketing Challenges
- Professional Portfolio Development
- Internship or Experiential Project in Marketing, Media, or Corporate Communication
Career Opportunities
Graduates of the Marketing and Communication program are prepared for careers in marketing management, advertising, public relations, digital media, brand strategy, and market research. Alumni may work as marketing analysts, brand managers, media strategists, communication specialists, or pursue graduate studies in marketing, communication, business, or media management. The program equips graduates to analyze market trends, design effective campaigns, and communicate strategically to diverse audiences. With strong analytical, creative, and research skills, graduates are highly competitive in professional and academic environments focused on marketing and communication.
Why Choose This Program
This program is distinguished by its integration of marketing strategy, consumer analysis, media communication, and applied research within a four-year curriculum. Students benefit from mentorship, hands-on projects, and experiential learning that bridge theoretical knowledge with practical marketing and communication applications. The curriculum emphasizes critical thinking, creative problem-solving, and data-driven decision-making, preparing graduates to develop effective marketing strategies, engage audiences, and contribute meaningfully to business and media environments. For students passionate about marketing, brand strategy, and communication, this program offers a rigorous, immersive, and career-focused pathway to professional and academic success.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 215 898 5000
Email: admissions@upenn.edu
Address: University of Pennsylvania, Philadelphia, PA 19104, United States
