Marketing and Consumption
The Master of Science in Marketing and Consumption at University of Gothenburg is a two-year, full-time program designed to provide students with a comprehensive understanding of consumer behavior, marketing strategies, and the evolving dynamics of the global marketplace. This program covers key areas such as market research, branding, digital marketing, and the social and cultural aspects of consumption. Students will explore how businesses can effectively engage with consumers, create value, and adapt to the rapidly changing marketing landscape.
Graduates of this program will be well-prepared for careers in marketing strategy, brand management, and consumer insights, with opportunities in multinational corporations, marketing agencies, and market research firms. The University of Gothenburg offers access to expert faculty, cutting-edge research resources, and strong industry connections, ensuring students are equipped to take on leadership roles in the dynamic field of marketing and consumption.
Key Facts
Key Facts
- Program Title: Marketing and Consumption
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2027
- Location: University of Gothenburg, Sweden
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing and Consumption
• Introduction to Marketing Principles and Strategy
• Consumer Behavior and Marketing Psychology
• Marketing Communications and Advertising
• Research Methods in Marketing
Semester 2 – Advanced Marketing and Consumption
• Digital Marketing and Social Media Strategies
• Branding and Consumer Loyalty
• Marketing Analytics and Data Interpretation
• Elective Modules in Marketing and Consumption
Semester 3 – Specialized Marketing and Consumption
• Sustainable Marketing and Ethical Consumption
• Global Marketing Strategies
• Marketing Innovations and Consumer Trends
• Fieldwork/Research Project in Marketing
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Marketing and Consumption
• Final Presentation & Research Evaluation
Career Opportunities
Graduates of the Marketing and Consumption program can pursue careers in brand management, consumer behavior analysis, digital marketing, and market research. Many find roles in advertising agencies, consumer goods companies, and marketing consultancies. With an increasing focus on consumer insights and digital marketing strategies, graduates are equipped to take on positions such as marketing managers, brand strategists, or market research analysts. The program’s emphasis on both strategic marketing and consumer behavior prepares graduates to navigate the complexities of today’s fast-paced marketing environment.
Why Choose This Program
The Marketing and Consumption program offers a deep understanding of how marketing strategies are shaped by consumer behavior and market trends. Students will explore both traditional and digital marketing channels, learning how to influence consumer decisions and drive brand success. The program combines theory with hands-on learning, preparing graduates to create effective marketing strategies that respond to changing consumer preferences. By gaining expertise in areas like consumer psychology, digital marketing, and brand management, graduates are well-equipped to excel in the competitive field of marketing.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 31 786 0000
Email: info@gu.se
Address: University of Gothenburg, Vasagatan 1, 405 30 Gothenburg, Sweden
