Marketing and Finance
The Master of Science in Marketing and Finance at the University of Groningen is a two-year, full-time, on-campus program designed to integrate advanced knowledge in both marketing and finance. This program equips students with the skills to analyze financial markets and manage marketing strategies in dynamic business environments. Students will explore key topics such as financial analysis, investment strategies, consumer behavior, and market research, preparing them to bridge the gap between finance and marketing to drive business growth.
Graduates will be well-prepared for careers in financial marketing, investment management, and corporate finance. The University of Groningen offers access to expert faculty, cutting-edge research facilities, and strong industry connections, ensuring students gain the practical experience and theoretical knowledge needed to excel in the competitive fields of marketing and finance.
Key Facts
Key Facts
- Program Title: Marketing and Finance
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 May 2026
- Location: University of Groningen, Netherlands
- Field of Study: Finance
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Marketing and Finance
- Introduction to Marketing Principles
- Financial Accounting and Reporting
- Financial Management and Capital Markets
- Research Methods in Marketing and Finance
Semester 2 – Advanced Marketing and Finance
- Investment Analysis and Portfolio Management
- Marketing Strategies and Consumer Insights
- Corporate Finance and Risk Management
- Research Project in Marketing and Finance
Semester 3 – Specialization in Marketing and Finance
- Financial Markets and Investment Strategies
- Consumer Behavior and Digital Marketing
- Global Financial Markets and Marketing
- Research Project in Specialized Marketing and Finance
Semester 4 – Master’s Thesis & Final Project
- Independent Research / Thesis
- Strategic Financial Planning and Marketing
- Presentation & Academic Portfolio Development
Career Opportunities
Graduates of the Marketing and Finance Master’s program can work in financial marketing, investment analysis, and corporate finance. With expertise in both marketing strategies and financial principles, graduates are prepared for roles as financial analysts, marketing managers, or investment advisors. This program offers opportunities in investment firms, marketing agencies, and financial institutions.
Why Choose This Program
The Marketing and Finance Master’s program combines the study of finance with marketing, allowing students to develop expertise in both fields. Students learn how to analyze market trends, manage investments, and create marketing strategies that drive business growth. The program’s interdisciplinary approach ensures that graduates are well-equipped to navigate the intersection of finance and marketing in the corporate world. Graduates are ready to take on leadership roles in financial marketing and corporate strategy.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 50 363 9111
Email: study@rug.nl
Address: University of Groningen, Broerstraat 5, 9712 CP Groningen, Netherlands
