Marketing and Information Systems
The Master of Science in Marketing and Information Systems at the University of Groningen is a two-year, full-time, on-campus program designed to combine marketing principles with advanced information systems technologies. This program focuses on how information systems can be leveraged to improve marketing strategies, customer relationship management, and digital marketing efforts. Students will explore topics such as data analytics, consumer behavior, digital marketing platforms, and the role of technology in shaping modern marketing practices, preparing them to drive business success in a digital world.
Graduates will be well-prepared for careers in digital marketing, marketing analytics, and information systems management. The University of Groningen offers access to expert faculty, state-of-the-art research facilities, and valuable industry connections, ensuring students are equipped with the skills and knowledge necessary to thrive in the dynamic field of marketing and information systems.
Key Facts
Key Facts
- Program Title: Marketing and Information Systems
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 May 2026
- Location: University of Groningen, Netherlands
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Marketing and Information Systems
- Introduction to Marketing and Consumer Behavior
- Basics of Information Systems and Technology
- Marketing Analytics and Data Interpretation
- Research Methods in Marketing
Semester 2 – Advanced Marketing and Information Systems
- Strategic Marketing and Information Systems
- Digital Marketing and Online Platforms
- Business Intelligence and Marketing Decisions
- Research Project in Marketing and Information Systems
Semester 3 – Specialization in Marketing and Information Systems
- Big Data Analytics in Marketing
- E-commerce and Digital Transformation
- Information Systems for Marketing Management
- Research Project in Specialized Marketing Systems
Semester 4 – Master’s Thesis & Final Project
- Independent Research / Thesis
- Strategic Marketing in the Digital Age
- Presentation & Academic Portfolio Development
Career Opportunities
Graduates of the Marketing and Information Systems Master’s program can work in digital marketing, data-driven decision making, and business technology. With expertise in marketing strategies and information systems, graduates are prepared for roles as marketing analysts, digital marketing managers, or IT consultants in marketing. This program offers opportunities in e-commerce firms, marketing agencies, and businesses integrating technology with marketing operations.
Why Choose This Program
The Marketing and Information Systems Master’s program combines the study of marketing principles with advanced information systems. Students learn how to leverage data, digital tools, and technologies to optimize marketing efforts and business performance. The program’s interdisciplinary approach ensures that graduates are ready to work in the fast-evolving digital marketing landscape. Graduates leave with a robust understanding of both marketing strategies and the information systems that support them, ready to lead data-driven marketing campaigns.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 50 363 9111
Email: study@rug.nl
Address: University of Groningen, Broerstraat 5, 9712 CP Groningen, Netherlands
