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Marketing and Management
The Bachelor of Science in Marketing and Management at Durham University is a three-year, full-time program that combines the study of marketing and business management. This program is designed to provide students with both the strategic insights and practical skills needed to succeed in the competitive and dynamic field of marketing.
Students will learn about market research, consumer behavior, branding, digital marketing, and business strategy. The curriculum integrates theoretical study with practical applications, allowing students to develop strong problem-solving and leadership skills. Graduates of the program will be well-equipped for careers in marketing, advertising, sales, business management, or consultancy, and will have the opportunity to work in a variety of sectors, from consumer goods to technology.
Key information
Key Facts
Program Title: Bachelor of Science in Marketing and Management
Degree Type: Bachelor of Science (BSc)
Duration: 3 Years
Mode of Study: Full-time, On Campus
Start Date: 14th January 2026
Location: University of Durham, United Kingdom
Field of Study: Marketing
Language of Instruction: English
Program Structure
Year 1 – Foundations of Marketing and Management
- Principles of Marketing
- Introduction to Management
- Business Economics
- Quantitative Methods for Business
- Academic Writing and Research Skills
Year 2 – Intermediate Marketing and Management
- Consumer Behaviour
- Strategic Management
- Marketing Research Methods
- Organizational Behaviour
- Elective Modules in Marketing and Business
Year 3 – Advanced Marketing and Management
- Strategic Marketing and Brand Management
- Project Management in Business
- International Marketing and Digital Strategies
- Independent Research Project / Dissertation
- Specialized Elective Modules in Marketing
Career Opportunities
Graduates of this program acquire strategic thinking, analytical, and problem-solving skills, making them suitable for careers in marketing, brand management, advertising, consultancy, project management, and digital marketing. The independent research project provides practical experience in market analysis and strategic planning, equipping graduates to make informed business decisions. Alumni also pursue postgraduate studies or professional certifications in marketing and management, enhancing their career prospects in both national and international markets.
Why Choose This Program
This program provides a comprehensive understanding of marketing principles and management strategies, combining theoretical knowledge with applied skills. Students gain experience in market research, strategic planning, and business analysis, allowing them to tackle real-world challenges effectively. Elective modules and independent research projects enable students to specialize according to career interests, while the curriculum emphasizes critical thinking, communication skills, and practical business acumen, preparing graduates for successful careers in diverse marketing and management roles.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)191 334 2000
Email: admissions@durham.ac.uk
Address: University of Durham, Durham, DH1 3LE, United Kingdom
