Marketing and Management for Luxury Tourism
The Marketing and Management for Luxury Tourism Master’s program at Les Roches is a 9-month, full-time, on-campus degree focused on the marketing and management strategies essential for luxury tourism businesses. Students will explore luxury brand management, customer experience, and marketing strategies tailored to the high-end tourism sector.
Graduates will be well-prepared for luxury tourism marketing and management roles, with the expertise to manage premium tourism services and implement successful marketing strategies for luxury destinations and services
Key Facts
Key Facts
- Program Title: Marketing and Management for Luxury Tourism
- Degree Type: Master of Science
- Duration: 9 months
- Mode of Study: Full-time, On Campus
- Application Deadline: 17 June 2026
- Location: Les Roches, Switzerland
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Luxury Tourism Fundamentals
- Introduction to Luxury Tourism
- Branding and Marketing for Luxury Tourism
- Customer Behavior in Luxury Tourism
- Business Models in Luxury Tourism
Semester 2 – Advanced Luxury Tourism & Management
- Financial Management in Luxury Tourism
- Tourism Innovation and Sustainability
- Managing Luxury Tourism Operations
- Final Project/Thesis
Career Opportunities
Graduates of the Marketing and Management for Luxury Tourism MSc program are well-prepared for roles in luxury tourism marketing, destination management, tourism strategy, and luxury brand management. They can work as luxury tourism consultants, brand managers, marketing directors, and tourism strategy specialists. With the growing demand for exclusive and high-end travel experiences, graduates have excellent career prospects in luxury hotels, high-end travel agencies, and exclusive resorts.
Why Choose This Program
The Marketing and Management for Luxury Tourism program combines marketing principles with tourism management expertise tailored to the luxury market. Students learn to manage and market luxury tourism services, create exclusive tourism packages, and drive growth in high-end travel. The program’s specialized focus ensures that graduates are prepared to lead in the competitive luxury tourism sector, where demand for personalized and unique experiences continues to rise.
Contact Information
For further information, please contact the admissions office at:
Phone: +41 21 966 55 55
Email: admissions@lesroches.edu
Address: Les Roches, Route de Vorhy 4, 3975 Bluche, Switzerland
