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Marketing and Management with Placement Year
The Bachelor of Science in Marketing and Management with Placement Year at Durham University is a four-year, full-time program that integrates the study of marketing strategies and business management with a year-long placement in the industry. The program covers key marketing concepts such as consumer behavior, branding, market research, digital marketing, and marketing communications, alongside business management skills in leadership, operations, and financial management.
In the placement year, students will gain practical experience by working with an organization, applying the knowledge gained in the classroom to real-world business situations. This hands-on experience not only enhances students' resumes but also provides them with invaluable professional skills that are highly valued by employers. Graduates will be well-prepared for careers in marketing, management, advertising, or business consultancy.
Key information
Key Facts
Program Title: Bachelor of Arts in Marketing and Management with Placement Year
Degree Type: Bachelor of Arts (BA)
Duration: 4 years
Mode of Study: Full-time, On Campus
Application Deadline: 30th January 2026
Location: University of Durham, United Kingdom
Field of Study: Marketing
Language of Instruction: English
Program Structure
Year 1 – Foundations of Marketing and Management
- Introduction to Marketing
- Principles of Business Management
- Consumer Behavior
- Financial Management
- Business Communication
Year 2 – Intermediate Marketing and Management Concepts
- Strategic Marketing
- Digital Marketing
- Brand Management
- Operations and Supply Chain Management
- Market Research and Analytics
Year 3 – Placement Year
- Work experience in a marketing or management role
- Professional development and skill enhancement
- Networking with industry professionals
- Real-world application of marketing theories and techniques
- Internship report or project
Year 4 – Advanced Marketing and Management Studies
- Advanced Strategic Marketing
- International Marketing
- Marketing Analytics and Data-Driven Decision Making
- Leadership and Organizational Behavior
- Final Year Project / Research
Career Opportunities
Graduates of the Marketing and Management with Placement Year program have a wide range of career opportunities in marketing, brand management, digital marketing, and business management. They can pursue roles such as marketing managers, brand strategists, digital marketing specialists, or business consultants in industries like retail, media, technology, and consulting. The placement year provides valuable hands-on experience, making graduates highly attractive to employers and enhancing their employability in competitive marketing and management sectors. The program prepares students to lead marketing campaigns, analyze market trends, and make data-driven business decisions.
Why Choose This Program
This program offers a unique combination of marketing expertise and business management skills, enhanced by a practical placement year that provides students with real-world experience. The curriculum is designed to develop both theoretical knowledge and practical skills in strategic marketing, digital platforms, and consumer behavior, making graduates well-prepared for leadership roles in the marketing industry. The placement year allows students to apply their learning in a professional environment, gaining critical industry insights and building a strong professional network. This program is ideal for those seeking a career in marketing, business management, or consultancy, with a strong foundation in both theory and practice.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)191 334 2000
Email: admissions@durham.ac.uk
Address: University of Durham, Durham, DH1 3LE, United Kingdom
