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Marketing and Management with Study Abroad
The Bachelor of Science in Marketing and Management with Study Abroad at Durham University is a four-year, full-time program designed for students who wish to develop expertise in both marketing and management while gaining international experience. The program includes a year of study abroad, providing students with a global perspective on business practices and allowing them to immerse themselves in different cultural and economic environments.
The curriculum covers key areas such as consumer behavior, marketing strategy, digital marketing, international business, and leadership. Students will develop a strong understanding of how marketing strategies are implemented in diverse business contexts. The study abroad year enhances this experience, allowing students to work and study in international markets. Graduates will be well-prepared for careers in global marketing, management consultancy, or international business development.
Key information
Key Facts
Program Title: Bachelor of Science in Marketing and Management with Study Abroad
Degree Type: Bachelor of Science (BSc)
Duration: 4 Years
Mode of Study: Full-time, On Campus
Start Date: 30th January 2026
Location: University of Durham, United Kingdom
Field of Study: Project Management
Language of Instruction: English
Program Structure
Year 1 – Foundations of Marketing and Management
- Principles of Marketing
- Introduction to Management
- Business Economics
- Quantitative Methods for Business
- Business Communication Skills
Year 2 – Intermediate Marketing and Management
- Consumer Behaviour
- Strategic Management
- Marketing Research Methods
- Organizational Behaviour
- Elective Modules in Business and Marketing
Year 3 – Study Abroad Year
- International Marketing Practices
- Cross-Cultural Management
- Business Project / Internship Abroad
- Elective Modules from Partner University
- Professional and Personal Development
Year 4 – Advanced Marketing and Management
- Strategic Marketing and Brand Management
- Project Management in Business
- International Business Strategy
- Independent Research Project / Dissertation
- Elective Modules in Specializations
Career Opportunities
Graduates of this program develop strategic, analytical, and cross-cultural management skills, preparing them for careers in marketing, brand management, project management, consultancy, international business, and digital marketing. The study abroad year provides international exposure and practical experience, enhancing employability in global markets. Alumni also pursue postgraduate studies in business, management, or marketing, or professional certifications in project management, giving them a competitive edge. The combination of theoretical knowledge, practical projects, and international experience ensures graduates can adapt to diverse professional environments and lead in global business contexts.
Why Choose This Program
This program combines core business knowledge with practical and international experience, enabling students to develop a strong foundation in marketing, management, and project planning. The study abroad year allows students to experience business practices in different cultural contexts, enhancing global awareness and professional networks. Elective modules and independent projects let students tailor their learning to career goals, while the curriculum emphasizes critical thinking, problem-solving, and leadership skills, preparing graduates for successful careers in business, marketing, and international management.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)191 334 2000
Email: admissions@durham.ac.uk
Address: University of Durham, Durham, DH1 3LE, United Kingdom
