.webp&w=3840&q=75)
Marketing and Management with Study Abroad
The Bachelor of Science in Marketing and Management with Study Abroad is a four-year, full-time program that provides students with a strong foundation in both marketing and management, along with the opportunity to study abroad in an international context. This program offers a unique opportunity to gain global insights into marketing and business management, which is increasingly valuable in today’s globalized business environment.
In the first three years, students will study core business subjects such as marketing strategy, consumer behavior, business ethics, and management principles. The fourth year is dedicated to studying abroad, allowing students to experience different business cultures, engage with international markets, and develop cross-cultural communication skills. Graduates will be well-prepared for global careers in marketing, international business, or consulting, with a competitive edge in today’s global job market.
Key information
Key Facts
Program Title: Bachelor of Science in Marketing and Management with Study Abroad
Degree Type: Bachelor of Science (BSc)
Duration: 4 Years
Mode of Study: Full-time, On Campus
Start Date: 14th January 2026
Location: University of Durham, United Kingdom
Field of Study: Project Management
Language of Instruction: English
Program Structure
Year 1 – Foundations of Marketing and Management
- Principles of Marketing
- Introduction to Management
- Business Economics
- Quantitative Methods for Business
- Academic Writing and Research Skills
Year 2 – Intermediate Marketing and Management
- Consumer Behaviour
- Strategic Management
- Marketing Research Methods
- Organizational Behaviour
- Elective Modules in Marketing and Project Management
Year 3 – Study Abroad & International Exposure
- International Marketing Strategies
- Cross-Cultural Management
- Global Business Environments
- Independent Project or Internship Abroad
- Elective Modules in International Business
Year 4 – Advanced Marketing, Management & Research
- Strategic Marketing and Brand Management
- Project Management in Practice
- Digital Marketing and Analytics
- Independent Research Project / Dissertation
- Specialized Elective Modules in Marketing or Project Management
Career Opportunities
Graduates of this program gain global business insight, strategic thinking, and analytical skills, preparing them for careers in international marketing, brand management, consultancy, project management, and business strategy. The study abroad experience provides exposure to cross-cultural business practices and global markets, giving graduates a competitive advantage in multinational companies. Alumni also pursue postgraduate studies or professional certifications in marketing, management, or project management, enhancing employability in both local and international markets.
Why Choose This Program
This program combines a rigorous study of marketing and management with international experience, allowing students to gain a broad understanding of global business operations. Students develop practical skills through elective modules, projects, and study abroad opportunities, enabling them to handle real-world challenges effectively. The curriculum emphasizes strategic thinking, project management expertise, and cross-cultural competence, preparing graduates for successful careers in international marketing, management, and project leadership roles.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)191 334 2000
Email: admissions@durham.ac.uk
Address: University of Durham, Durham, DH1 3LE, United Kingdom
