Marketing and Operations Management
The Marketing and Operations Management Bachelor of Science program at Pennsylvania University is a four-year, full-time undergraduate program designed to provide students with a comprehensive understanding of business operations, marketing strategies, and organizational efficiency. The curriculum integrates marketing, operations management, business analytics, quality management, and research methodology, enabling students to analyze market trends, optimize operational processes, and develop strategies that enhance business performance. Students engage in applied projects, case studies, and collaborative research, cultivating analytical, strategic, and problem-solving skills essential for professional or academic careers in business, marketing, operations, or management consulting.
Throughout the program, students participate in seminars, workshops, and experiential learning guided by faculty experts in marketing, operations, and business strategy. The program emphasizes interdisciplinary analysis, applied research, and decision-making frameworks, preparing graduates to evaluate market conditions, improve organizational processes, and contribute to strategic business initiatives. Students leave the program with analytical skills, strategic competence, research proficiency, and critical reasoning, fully prepared for careers or advanced study in marketing, operations management, business analytics, or management consulting.
Key information
Key Facts
- Program Title: Marketing and Operations Management
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Pennsylvania, United States
- Field of Study: Operations and Quality Management
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Marketing and Operations
- Introduction to Marketing and Business Fundamentals
- Principles of Operations and Quality Management
- Research Methods and Analytical Techniques
- Business Analytics and Data Interpretation
Year 2 – Intermediate Study in Business Operations
- Consumer Behavior and Market Analysis
- Supply Chain Management and Process Optimization
- Applied Research Projects in Marketing and Operations
- Electives: Product Management, Business Strategy, or Service Operations
Year 3 – Advanced Analysis and Applied Research
- Strategic Marketing and Branding
- Operational Efficiency and Quality Control
- Applied Projects in Business and Market Analysis
- Electives: Digital Marketing, International Business, or Data-Driven Operations
Year 4 – Capstone and Professional Integration
- Senior Thesis or Independent Research Project
- Seminar in Contemporary Marketing and Operations Challenges
- Professional Portfolio Development
- Internship or Applied Project in Corporations, Consulting Firms, or Marketing Agencies
Career Opportunities
Graduates of the Marketing and Operations Management program are prepared for careers in marketing strategy, operations management, supply chain analysis, business consulting, market research, and corporate management. Alumni may work as marketing analysts, operations managers, business consultants, project coordinators, or pursue graduate studies in business administration, marketing, or operations management. The program equips graduates to analyze market trends, optimize operational processes, and implement strategic business solutions. With strong analytical, research, and strategic skills, graduates are highly competitive in professional and academic environments focused on business strategy, operations optimization, and applied marketing analysis.
Why Choose This Program
This program is distinguished by its integration of marketing strategy, operations management, applied research, and interdisciplinary study within a four-year curriculum. Students benefit from mentorship, experiential learning, and hands-on projects that connect theoretical knowledge with practical applications in marketing, operations, and business strategy. The curriculum emphasizes critical thinking, analytical reasoning, and problem-solving, preparing graduates to evaluate complex business challenges, develop innovative solutions, and contribute meaningfully to professional and academic initiatives. For students passionate about marketing, operations management, and business strategy, this program offers a rigorous, immersive, and career-focused pathway to professional and academic success.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 215 898 5000
Email: admissions@upenn.edu
Address: University of Pennsylvania, Philadelphia, PA 19104, United States
