Marketing and Operations Management (Joint Major)
The Marketing and Operations Management (Joint Major) MBA program at Pennsylvania University delivers a unique interdisciplinary education that integrates the strategic creativity of marketing with the efficiency and analytical rigor of operations. Over the course of two years, students develop expertise in understanding consumer behavior, building brand value, and managing supply chains, logistics, and operational processes. This program is tailored for those who seek to lead cross-functional teams and make data-driven decisions that align product development, customer experience, and organizational performance.
Students engage with real-world business challenges through case studies, simulations, and project-based learning. Faculty with backgrounds in marketing analytics, operations strategy, and business innovation guide students through a curriculum that fosters both strategic thinking and operational precision. By combining marketing insights with process optimization techniques, graduates are equipped to manage complex business environments where customer expectations and operational efficiency must align seamlessly.
Key information
Key Facts
- Program Title: Marketing and Operations Management (Joint Major)
- Degree Type: Master of Business Administration
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 02 April 2026
- Location: University of Pennsylvania, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Strategic Foundations
- Principles of Marketing Strategy
- Operations and Supply Chain Fundamentals
- Managerial Economics and Decision Models
- Business Data Analytics
Semester 2 – Integration and Optimization
- Consumer Behavior and Market Insights
- Operations Planning and Process Management
- Financial Accounting for Managers
- Leadership and Organizational Effectiveness
Semester 3 – Advanced Applications
- Digital Marketing and CRM Analytics
- Service Operations and Innovation
- Business Simulation: Cross-Functional Decision Making
- Strategic Sourcing and Supplier Management
Semester 4 – Capstone and Global Perspective
- Integrated Marketing-Operations Strategy Project
- Global Operations and Emerging Markets
- Business Ethics and Corporate Governance
- Executive Presentation and Consulting Practicum
Career Opportunities
Graduates of this joint major are well-positioned for roles in brand management, operations leadership, product strategy, and supply chain consulting. Many work in industries such as technology, consumer goods, healthcare, and logistics, where aligning marketing strategies with operational capabilities is essential. Titles include marketing operations manager, supply chain strategist, product development leader, or business consultant. Employers value the hybrid skill set this degree provides, which enables professionals to improve customer satisfaction while ensuring operational excellence. Alumni frequently pursue roles that influence both internal business processes and outward-facing market strategy in fast-paced, competitive industries.
Why Choose This Program
This program stands out for its integrated approach, practical focus, and leadership development across two vital business domains. Students learn how to create marketing strategies grounded in customer data and how to execute those strategies through streamlined operations. The curriculum fosters agile thinkers who can adapt to changing markets, optimize value chains, and lead innovation across departments. Access to industry leaders, global business labs, and cross-disciplinary collaboration enriches the learning experience. For aspiring professionals who want to master the intersection of customer value and operational excellence, this program delivers the tools, insights, and experiences to lead in any sector.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 215 898 5000
Email: admissions@upenn.edu
Address: University of Pennsylvania, Philadelphia, PA 19104, United States
