Marketing and Operations Management
The Marketing and Operations Management MBA program at Pennsylvania University is designed to equip students with a comprehensive understanding of how strategic marketing integrates with efficient operational processes. Over the course of one full-time year, students gain critical knowledge in areas such as supply chain management, consumer behavior, service design, and brand strategy. The curriculum emphasizes data-driven decision-making, offering training in marketing analytics, operations modeling, and customer experience optimization. Students work on case studies, simulations, and real-world business challenges that mirror today’s market complexity and speed.
This MBA stands out by fostering a systems-level view that bridges creative marketing strategies with operational execution. With an emphasis on agility and innovation, the program helps students understand the entire value chain—from product conception and promotion to distribution and performance analysis. Interaction with industry leaders, hands-on projects, and collaboration across departments ensure that graduates are ready to handle multi-functional roles in fast-paced business environments. By the end of the program, students are equipped to lead cross-functional teams and align marketing goals with operational excellence.
Key information
Key Facts
- Program Title: Marketing and Operations Management
- Degree Type: Master of Business Administration
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 02 April 2026
- Location: University of Pennsylvania, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Core Foundations
- Strategic Marketing Management
- Operations Management Principles
- Business Analytics and Data Interpretation
- Financial Accounting and Reporting
Semester 2 – Integration and Application
- Marketing Analytics and Consumer Insights
- Supply Chain Strategy and Design
- Service Operations and Quality Management
- Capstone Project in Marketing & Operations
Career Opportunities
Graduates of this MBA program are well-positioned for leadership roles in both marketing departments and operations teams across a range of industries. They can pursue careers as product managers, operations strategists, marketing analysts, or supply chain consultants, among others. The blend of creative and analytical expertise makes them highly valuable to companies looking to optimize both customer engagement and internal efficiency. Whether in technology firms, retail and consumer goods, consulting agencies, or logistics companies, these professionals bring a holistic mindset that ensures seamless coordination between customer demands and organizational capabilities. Their ability to transform data into action and align branding with operational delivery gives them a competitive advantage in today's integrated business landscape.
Why Choose This Program
This program offers a rare opportunity to gain dual-domain expertise in marketing and operations within just one year. Its curriculum is both comprehensive and focused, allowing students to develop strategic thinking while mastering implementation frameworks. The program's emphasis on practical experience, cross-functional collaboration, and analytical precision ensures that graduates are ready to take on leadership roles from day one. With access to a broad alumni network, industry partnerships, and an innovation-oriented academic environment, students benefit from both intellectual growth and real-world exposure. For those looking to stand at the intersection of customer value creation and operational excellence, this program delivers the tools and perspective needed to lead with impact.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 215 898 5000
Email: admissions@upenn.edu
Address: University of Pennsylvania, Philadelphia, PA 19104, United States
