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Marketing and Strategy
The Master of Science in Marketing and Strategy at the University of Warwick offers a one-year, full-time program that combines marketing theory with strategic business management. The program is designed to help students understand the dynamics of modern marketing and how it integrates with corporate strategy to drive business growth. Students will study essential areas like consumer behavior, digital marketing, branding, and competitive analysis, and learn how to develop strategies that position a company in a competitive global market.
In addition to theoretical knowledge, the program places a strong emphasis on practical application, providing students with opportunities to work on live business projects and industry-led case studies. Graduates of this program will be prepared for leadership roles in marketing, brand management, and strategy consulting, with the ability to develop and implement marketing strategies that deliver measurable results. With the rise of digital marketing, the program also integrates the latest trends in online consumer engagement, social media strategies, and data-driven marketing techniques, ensuring that students are well-prepared to lead in the evolving marketing landscape.
Key information
Key Facts
- Program Title: Master of Science in Marketing and Strategy
- Degree Type: Master of Science (MSc)
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: August 2, 2026
- Location: University of Warwick, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
The MSc in Marketing and Strategy combines essential marketing and strategic management modules, including consumer behavior, marketing communications, digital marketing, and competitive strategy. The program also features case studies, industry projects, and a research dissertation, enabling students to apply their learning to real-world business challenges.
Career Opportunities
Graduates of the MSc in Marketing and Strategy are prepared for leadership roles in marketing management, brand strategy, business development, and digital marketing. Career paths include positions such as marketing manager, brand strategist, digital marketing consultant, and strategic marketing director across industries such as retail, technology, and finance.
Why Choose This Program
The University of Warwick’s MSc in Marketing and Strategy offers a comprehensive and integrated approach to marketing and strategy. With expert faculty, industry connections, and a focus on both practical skills and theoretical knowledge, students will be equipped to make a significant impact in the dynamic world of marketing and strategy.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0) 24 7652 3523
Email: admissions@warwick.ac.uk
Address: University of Warwick, Coventry CV4 7AL, United Kingdom
