Marketing
The Bachelor of Science in Marketing at Boston College University equips students with the strategic, analytical, and creative tools required to navigate today’s highly competitive and rapidly evolving business landscape. This program integrates key principles of consumer behavior, branding, digital media, market research, and data analytics to build a comprehensive understanding of how marketing drives value across industries. Students begin their journey with a foundation in core business disciplines such as economics, finance, and management before progressing into marketing-specific courses that emphasize both theoretical frameworks and applied skills. The curriculum is designed to develop critical thinking, data-driven decision making, and ethical leadership in marketing contexts.
Over four years, students engage in a variety of learning experiences, including simulations, group projects, real-world client challenges, and internships. Faculty members bring industry insights and academic excellence into the classroom, helping students make meaningful connections between theory and practice. With access to cutting-edge tools in analytics and consumer insight platforms, students are encouraged to explore trends in digital transformation, sustainability, global branding, and customer experience. Through this blend of academic rigor and practical application, graduates leave the program prepared to create, communicate, and deliver compelling brand value in a way that aligns with both organizational goals and consumer expectations.
Key information
Key Facts
- Program Title: Marketing
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 02 January 2026
- Location: Boston College, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Business Foundations
- Introduction to Business
- Principles of Microeconomics
- College Writing and Communication
- Business Mathematics
Year 2 – Core Marketing Principles
- Principles of Marketing
- Financial Accounting
- Consumer Behavior
- Business Statistics
Year 3 – Strategic and Digital Marketing
- Marketing Strategy
- Digital Marketing and Analytics
- Market Research Techniques
- Global Marketing Management
Year 4 – Integration and Practice
- Brand Management
- Marketing Ethics and Law
- Capstone Marketing Project
- Internship or Industry-Based Seminar
Career Opportunities
Graduates of the Marketing program are prepared for diverse roles in advertising agencies, corporate marketing departments, market research firms, and digital strategy consultancies, where they lead brand strategy, campaign execution, and consumer insight initiatives. Alumni frequently assume titles such as brand manager, digital marketing specialist, content strategist, social media analyst, or market researcher. With a strong foundation in both analytical and creative competencies, they can also thrive in roles focused on data-driven performance marketing, customer relationship management, and business development. The program's focus on emerging technologies and real-world application ensures that students are well-positioned for success in today’s innovation-driven marketing environment, and many continue their education in top-tier MBA or specialized marketing graduate programs.
Why Choose This Program
Boston College University’s Marketing program offers an education that is both rigorously academic and deeply connected to industry trends, providing students with a competitive edge in a fast-moving global market. The curriculum fosters creativity alongside analytical precision, blending marketing science with storytelling and innovation. Students benefit from expert faculty, project-based learning, and internship opportunities that provide hands-on experience with real clients and brands. The program’s emphasis on ethical leadership, digital fluency, and global awareness ensures that graduates not only understand market dynamics but also shape them responsibly. Whether students aim to work in corporate marketing, entrepreneurship, or digital transformation, this program delivers the versatility, insight, and professional network needed to thrive.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 617 552 8000
Email: admissions@bostoncollege.edu
Address: University of Boston College, Chestnut Hill, MA 02467, United States
