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Marketing
The Marketing program at the University of Bristol is a three-year Bachelor of Science (BSc) that focuses on the principles and strategies used to promote products and services in a competitive marketplace. The program covers key topics such as consumer behavior, digital marketing, brand management, advertising, and marketing analytics, providing students with the tools they need to develop effective marketing campaigns and strategies.
The University of Bristol combines theoretical learning with practical experience, offering students opportunities to engage with real-world marketing challenges through internships, workshops, and industry collaborations. Graduates will be well-equipped for careers in marketing management, advertising, digital marketing, or market research, where they can apply their skills to drive brand growth and customer engagement.
Key information
Key Facts
- Program Title: Bachelor of Science in Marketing
- Degree Type: Bachelor of Science (BSc)
- Duration: 3 Years
- Mode of Study: Full-time, On Campus
- Application Deadline: 14th January 2026
- Location: University of Bristol, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations of Marketing and Business
- Introduction to Marketing and Consumer Behavior
- Principles of Business and Management
- Marketing Research and Data Analysis
- Digital Marketing and Social Media Strategies
- Financial Accounting for Marketers
- Introduction to Market Segmentation and Targeting
Year 2 – Core Marketing and Strategic Development
- Brand Management and Brand Strategy
- Marketing Communications and Advertising
- Consumer Insights and Market Analytics
- International Marketing and Global Business Strategy
- Product Development and Innovation
- Marketing Ethics and Corporate Social Responsibility
Year 3 – Advanced Marketing Strategies and Final Project
- Strategic Marketing Management
- Advanced Digital Marketing and E-Commerce Strategies
- Marketing Metrics and Performance Measurement
- Leadership and Management in Marketing Teams
- Final Year Project: Marketing Strategy in Practice
Career Opportunities
Graduates of the Marketing program are well-prepared for careers in marketing strategy, brand management, and digital marketing. Career opportunities include roles such as marketing manager, brand strategist, digital marketing specialist, market research analyst, and advertising account manager. Graduates can work in marketing agencies, corporate marketing departments, e-commerce companies, consumer goods firms, and consulting firms. The program also provides a strong foundation for those wishing to pursue postgraduate studies in marketing, business administration, or strategic management.
Why Choose This Program
The Marketing program provides a solid foundation in marketing principles, consumer behavior, and strategic thinking, preparing graduates for impactful roles in marketing management and brand strategy. The University of Bristol’s focus on digital marketing, analytics, and global marketing strategies ensures that students gain up-to-date knowledge and skills to excel in a rapidly changing industry. The program’s emphasis on strategic decision-making, consumer insights, and market research equips students to tackle complex marketing challenges and drive business success. Graduates are prepared to lead innovative marketing campaigns and contribute to the growth and sustainability of brands in a globalized market.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)117 928 9000
Email: admissions@bristol.ac.uk
Address: University of Bristol, Senate House, Tyndall Avenue, Bristol BS8 1TH, United Kingdom
