The Bachelor of Arts in Marketing at the University of Derby is a four-year, full-time on-campus program designed for students interested in the dynamic world of marketing. This program provides a comprehensive foundation in marketing theory and practice, covering areas such as market research, branding, digital marketing, consumer behavior, and marketing strategy. Students will develop the skills necessary to design, implement, and analyze marketing campaigns in a variety of industries.
The curriculum combines theoretical learning with practical application, offering opportunities for internships, live projects, and industry collaborations. Graduates will be equipped to pursue careers in marketing management, advertising, public relations, digital marketing, or sales, with the expertise needed to drive business growth in a competitive marketplace.
Key information
Key Facts
Program Title: Bachelor of Arts in Marketing
Degree Type: Bachelor of Arts (BA)
Duration: 4 years
Mode of Study: Full-time, On Campus
Start Date: 2nd January 2026
Location: University of Derby, United Kingdom
Language of Instruction: English
Program Structure
Year 1 – Foundations of Marketing
• Introduction to Marketing Principles
• Business and Management Fundamentals
• Consumer Behaviour and Market Research
• Academic Skills and Research Methods
Year 2 – Intermediate Marketing Studies
• Digital Marketing and Social Media Strategy
• Marketing Communications and Branding
• Data Analysis for Marketing Decisions
• Applied Projects and Case Studies
Year 3 – Advanced Marketing
• Strategic Marketing Management
• International Marketing and Consumer Insights
• Marketing Analytics and Campaign Planning
• Independent Research Project
Year 4 – Specialisation and Professional Integration
• Advanced Topics in Marketing Strategy
• Marketing Consultancy and Project Work
• Capstone Research Project / Dissertation
• Professional Skills and Career Preparation
Career Opportunities
Graduates of the BA in Marketing at the University of Derby are prepared for careers in marketing, brand management, digital marketing, advertising, public relations, and market research. Potential roles include Marketing Executive, Brand Manager, Digital Marketing Specialist, Market Analyst, Marketing Consultant, and Social Media Manager, with opportunities in corporate organisations, advertising agencies, media companies, and consultancy firms. The program equips students with strategic thinking, analytical skills, and practical marketing expertise, enabling them to develop campaigns, analyse consumer trends, and contribute to business growth. Graduates may also pursue postgraduate study or professional marketing certifications.
Why Choose This Program
This four-year, full-time, on-campus BA combines theoretical marketing principles with practical, hands-on experience, giving students a comprehensive understanding of business and consumer behaviour. The curriculum emphasises digital marketing, analytics, brand strategy, and campaign planning, supported by independent projects and applied assignments. Students develop expertise in consumer insights, marketing communications, and strategic decision-making, preparing them for professional roles or further academic study. With a focus on practical application, research skills, and career readiness, the program equips graduates to succeed in diverse marketing and business environments.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)1332 591 000
Email: admissions@derby.ac.uk
Address: University of Derby, Kedleston Road, Derby DE22 1GB, United Kingdom
